Spider-Man’s latest box office triumph had some supersized help from social video hype.

The latest TVREV originals.

The latest TVREV originals.

The World Cup provided media companies with some significant takeaways around how to handle future events — with or without broadcast rights.

The latest TVREV originals.

The latest TVREV originals.

Shorts are still big. But for media companies, 2-to-5 minute videos are gaining steam in 2026.

Theatrical trailers made up many of the most-viewed U.S. media videos in June 2026, as these creators push for movie audiences.

The latest TVREV originals.

U.S. news & politics publishers are leaning into sports to capitalize on a busy June. But is it a sustainable focus given volume required?

ESPN doesn’t have World Cup rights, but is still finding ways to cover the event via social video.

The latest TVREV originals.

The biggest World Cup ever gives brands an opportunity to forge global audience connections — something many are doing via YouTube already.

Non-English content is on the rise globally. But American audiences continue to ignore practically everything that isn’t ‘Squid Game.’ Here’s why it matters for Netflix and the entire streaming industry.

The latest TVREV originals.

A24’s “Backrooms” was a box office sensation this weekend, thanks in part to TikTok hype that drove butts in seats at the theater.

The latest TVREV originals.

Colbert’s potential YouTube move is a migration to where he — and the rest of traditional late night — has already established an engaged audience.

The latest TVREV originals.

YouTube wants its creators to make more TV-like content. From a run-time perspective, the transition is already happening on the platform.

There’s a very straightforward reason as to why Netflix continues churning out action movies. The genre delivers a consistent audience and consistent viewership—which advertisers love.

The latest TVREV originals.

At Upfronts, YouTube made the case that it IS TV. It’s hard to deny the platform has a hold on audience attention at this point.

iSpot found that ad buying through smart TV OEMs jumped to 55% in 2026

The latest TVREV originals.

YouTube has seen enormous growth as a hub for sports content worldwide. Now comes the hard part: Merging highlight behavior with live game watching.

The latest TVREV originals.

The NFL’s YouTube strategy around the NFL Draft has a long-form creator flavor to it.

Streaming was meant to broaden audiences. But in recent years, core streamers are more concentrated and narrow. What are the implications for Hollywood?

PLUS: Alan Wolk on Netflix’s shaky ad business, Tim Hanlon on why USDTV might deserve a second chance, and a episode 6 of In the Vicinity.