Hot List: Abnormal Is The New Normal

Data & Measurement
Written By Jason Damata

“Life has to be a little nuts sometimes. Otherwise, it's just a bunch of Thursdays strung together” - Rob Reiner (RIP)

TV and media’s new normal is so abnormal.

If these were summary points of TVREV coverage 10 years ago, we’d have said this is all too dystopian and futuristic to be true.

Yet here we are:

  • Disney just paid a billion to have its IP manipulated by OpenAI.

  • There is a Game of Thrones war for Disco Bros. The only sure things are movie theaters will be different, Saudis will own a piece, and another shoe will drop. Here’s how to decode it.

  • Meanwhile, the biggest CTV ad streamer -YouTube- pays $0.00 for Disco’s content rights and controls a massive part of the audience experience— why aren’t more pundits quantifying the YT reach and time spent?

  • It’s no secret local broadcasters are merging into politically motivated mega media companies, but who had The CW as a key chip on that bingo card?

  • TV News orgs are now constantly tip-toeing around and/or blatantly kowtowing to Trump. As the fortifications of the 4th estate crumble, will CNN tip the scales of media consolidation?

  • People are getting their news from social algorithms funded and manipulated by foreign adversaries, bots and AI deep fakes—leading to hate, numbness of society and a dystopian feel to culture, (and some genuinely hilarious stuff). But yet, we can’t figure out how to get great chatbots for TV viewing?

  • Pinterest, a place for creating visual collections is getting into performance TV (advertising)?

“For years, the narrative has been one of resistance—lawsuits, strikes, and fears of displacement. But with this partnership, the Mouse House has signaled a new strategy: if you can’t beat the machine, feed it… but on your own terms.” — Jesse Redniss on Disney’s billion-dollar deal with OpenAI

Jason Damata

Jason is the founder and CEO of Fabric Media, a media incubator and talent consortium. The company serves leading-edge TV disruptors- from data and analytics platforms to TV networks to emotional measurement companies. Damata has traveled the country for C-SPAN, where he worked with MSOs, produced educational political programming. He has served as CMO of Bebo when it was the world's 3rd largest social network, led marketing for Trendrr until it was acquired by Twitter and helped build the world's largest LIVE broadcast offering at explore.org where he built up a global syndication network. He is an analyst for companies on the edge of TV innovation such as iSpot, Inscape, Canvs, TNT and more.

http://linkedin.com/in/jasondamata
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The Warner Bros Game Of Thrones: Understanding The Strategies