While YouTube may be the ultimate performance marketing vehicle, advertisers still need branding and that’s where TV excels. A look at how to bridge the gap.

More turbulence hits the Paramount-Warner deal, OpenAI makes a bone-headed app update error.

Netflix is adding short form. Should YouTube be worried? And why the World Cup is single-handedly keeping the monoculture alive.

What was Brian Roberts thinking spinniing off NBCU plus the real reason people want to declare YouTube “Not TV”

From Creators-as-Royalty to increasingly fragmented audiences, Cannes 2026 was a case stufy for the impact of Feudal Media.

At this year’s Stream TV Show, the impact of a year of increasing media fragmentation was front and center in almost every conversation.

Our newest TVREV special report on the TV OS is here. This article explains why the TV OS is so important and why you need to read this report.

Why “60 Minutes” is the latest victim of Feudal Media and why Hollywood’s malaise gave YouTubers an opening.

Streaming services are busy adding podcasts, but is there an audience for all of them? Plus why bundling is the best defense against churn.

Why AI-produced content and retailer targeting data are the two big stories in the 2026 Upfronts

Is Disney smart to see linear as a way to drive streaming engagement; RoseBerry is making vertical video is the latest platform for horizontal content.

The throng of thousands of undifferentiated ad tech startups at Possible has Alan asking why AI isn’t eliminating all this. Plus WTF is Amazon thinking with the Apprentice reboot?

Will Reed Hastings decision to roll out ads haunt him or be his crowning achievement? Plus, YouTube’s biggest problem that no one talks about.

If there was one idea that dominated the inaugural StreamTV Show Europe, it was the massive fragmentation that has come to define the age of Feudal Media. Alan Wolk takes you through how that all plays out.

As streaming prices continue to inch up, Alan argues the real goal should be to create a wider gap between ad-free and ad-supported. Plus why make-goods on YouTube are the Wild West.

Is a dedication to local news the real reason why the NAB, Fox and Sinclair are asking the FCC to stop the major sports leagues from heading to streaming?

The real reason OpenAI shut down it Sora video app, plus our hot take on the 2026 NewFronts.

It wasn’t so much the ratings for this year’s Oscars that was off, but rather, its cultural relevancy. Alan Wolk unpacks what becomes of movies. in the age of Feudal Media.

YouTube is now the dominant media company. And while they are making many smart moves, Alan Wolk arguess that TV is making even more dumb ones.

Paramount has beaten out Netflix for control of Warner Brothers, but Alan Wolk says that in the end, it really doesn’t matter.

How the death of news impacts institutions like the State of the Union address and how Carr’s plan to reign in Colbert backfired bigly.

Why “Who Buys Warner Bros?” is only at the beginning of its first season and why you are not someone who should be losing it over AI.

Why Super Bowl ads are both inevitable and sad, iSpot’s new SAGE gives insight into why people respond to ads.

ChatGPT’s ad launch is facing headwinds—we explain why. Plus the real reason Disney went with a Parks and Cruises guy.

HBO’s gay hockey romance proves that the algorithm isn’t omnipotent. This year’s Oscar nominees show how fragmented our media diets have become.

Our 2026 Fearless Predictions have a Feudal Media cast this year.

In the brave new world of Feudal Media, users have no idea they’re trapped inside a bubble. And how to fix it.

Why the porn industry is such a good barometer of how new media technologies are being adopted. Plus is the era of theatrical-release movies kaput?

With the series of finale of Stranger Things in the can, Netflix needs some peak TV. Plus why Gen Z trusts TikTokers over news anchors.

Why Dish’s One-Day Pass might muck up streaming’s subscription model and what’s really behind Sinclair’s defense of the 39% rule.