Why Peacock’s deal with YouTube is more like a cable carriage deal that it appears, and why finding the show you want to watch beats finding one you want to watch.

While YouTube may be the ultimate performance marketing vehicle, advertisers still need branding and that’s where TV excels. A look at how to bridge the gap.

More turbulence hits the Paramount-Warner deal, OpenAI makes a bone-headed app update error.

Netflix is adding short form. Should YouTube be worried? And why the World Cup is single-handedly keeping the monoculture alive.

What was Brian Roberts thinking spinniing off NBCU plus the real reason people want to declare YouTube “Not TV”

From Creators-as-Royalty to increasingly fragmented audiences, Cannes 2026 was a case stufy for the impact of Feudal Media.

At this year’s Stream TV Show, the impact of a year of increasing media fragmentation was front and center in almost every conversation.

Our newest TVREV special report on the TV OS is here. This article explains why the TV OS is so important and why you need to read this report.

Why “60 Minutes” is the latest victim of Feudal Media and why Hollywood’s malaise gave YouTubers an opening.

Streaming services are busy adding podcasts, but is there an audience for all of them? Plus why bundling is the best defense against churn.

Why AI-produced content and retailer targeting data are the two big stories in the 2026 Upfronts

Is Disney smart to see linear as a way to drive streaming engagement; RoseBerry is making vertical video is the latest platform for horizontal content.

The throng of thousands of undifferentiated ad tech startups at Possible has Alan asking why AI isn’t eliminating all this. Plus WTF is Amazon thinking with the Apprentice reboot?

Will Reed Hastings decision to roll out ads haunt him or be his crowning achievement? Plus, YouTube’s biggest problem that no one talks about.

If there was one idea that dominated the inaugural StreamTV Show Europe, it was the massive fragmentation that has come to define the age of Feudal Media. Alan Wolk takes you through how that all plays out.

As streaming prices continue to inch up, Alan argues the real goal should be to create a wider gap between ad-free and ad-supported. Plus why make-goods on YouTube are the Wild West.

Is a dedication to local news the real reason why the NAB, Fox and Sinclair are asking the FCC to stop the major sports leagues from heading to streaming?

The real reason OpenAI shut down it Sora video app, plus our hot take on the 2026 NewFronts.

It wasn’t so much the ratings for this year’s Oscars that was off, but rather, its cultural relevancy. Alan Wolk unpacks what becomes of movies. in the age of Feudal Media.

YouTube is now the dominant media company. And while they are making many smart moves, Alan Wolk arguess that TV is making even more dumb ones.