YouTube has everything that advertisers would want from TV… except regular, long-form sports viewing.

Media companies are less interested in trying to make short and vertical video content to compete with creators recently. Instead, they’re just paying creators to make it for them.

Media & entertainment pages in India have flown past U.S. counterparts in terms of YouTube views. Why? And what can the U.S. take from that success?

Shorts are still big. But for media companies, 2-to-5 minute videos are gaining steam in 2026.

Justin Lebbon talks with NBCU’s Mark Marshall about the blockbuster year for sports.

TVREV’s Alan Wolk was live on Israel’s i24 News to discuss the ramifications of the Fox-Roku deal with host Emily Frances.

A new study from TVision reveals some big surprises about American’s YouTube viewing habits and whether YouTube really is “TV”.

Colbert’s potential YouTube move is a migration to where he — and the rest of traditional late night — has already established an engaged audience.

A new partnership from StreamLayer and Curated.Media aims to provide programmatic access to key moments during live sports (and other programming).

YouTube wants its creators to make more TV-like content. From a run-time perspective, the transition is already happening on the platform.

At Upfronts, YouTube made the case that it IS TV. It’s hard to deny the platform has a hold on audience attention at this point.

As the NFL’s 2026 schedule takes shape, the league appears to be quietly embracing its destiny as streaming-first.

Gemini’s inability to pick up on emotional clues makes it a bad choice for a TV recommendation engine where such skills are key.

YouTube has seen enormous growth as a hub for sports content worldwide. Now comes the hard part: Merging highlight behavior with live game watching.

Annie Krukowska draws inspiration from Guy Edri’s keynote at StreamTV Show Lisbon to explain why we need to stop balkanizing what we call “TV.”

An open letter to John Ternus on what Apple needs to do to stay on track and regain its former glory.

The NFL’s potential YouTube deal is about more than just money. It’s about the future of TV.

A tumultuous March of news drove increased YouTube viewership for cable networks like Fox News, CNN and MS Now, as Tubular data revealed.

The introduction to my upcoming book (Fall 2026) on The Collapse Of The Monoculture And The Rise Of Feudal Media

The NFL isn’t waiting for traditional TV to build out how it increases media revenues. It’s using streaming to grow revenues rapidly, with or without networks.