The Future Of Television. Dissected Daily.
Teaming Up For Programmatic, Moment-Based Streaming Ads
A new partnership from StreamLayer and Curated.Media aims to provide programmatic access to key moments during live sports (and other programming).
As Advertisers Chase Outcomes, Smart TV OEMs Gain Ground
iSpot found that ad buying through smart TV OEMs jumped to 55% in 2026
Hot List: Reflections From Possible, AI Robots Paid As Actors, More
The latest TVREV originals.
Hot List: So Much Is Possible
PLUS: Alan Wolk on Netflix’s shaky ad business, Tim Hanlon on why USDTV might deserve a second chance, and a episode 6 of In the Vicinity.
Tube Trends: How TurboTax Owns Tax Season On YouTube
TurboTax’s 2026 approach to tax season shows how a brand can use social video to drive significant audience reach and control conversation in the lead-up to a specific event.
Hot List: Hello from StreamTV Europe
PLUS: Netflix and Amazon resume boiling the frogs, CBS’s late-night exit, and more
Hot List: TV’s Spring is Back
PLUS: Alan Wolk says goodbye to Sora, Tim Hanlon on Nexstar-Tegna, a new episode of In the Vicinity, and more
Tube Trends: How Are Brands Scoring On Social With March Madness?
Which brands are finding ways to engage with fans on social video via the excitement around March Madness?
Hot List: NewFront Dunks, Consolidations In Local
PLUS: Alan Wolk the Oscars reckoning, Tim Hanlon looks at FCC license threats, and a new episode of In the Vicinity
Mass Audiences Aren’t Dead: 5 Takeaways From Index Exchange At Marketecture Live
At Marketecture Live III, TVREV’s Alan Wolk sat down with Index Exchange’s James Wilhite to tackle one of the defining questions of modern media: How do you reach a mass audience when mass media no longer exists?
The Art (And Science) Of Measurement with Extreme Reach’s Sherman Li
How Nielsen and Extreme Reach are closing the loop
The Revisionists: Inside OpenAP With Brittany Slattery
CMO Brittany Slattery on identity, measurement, collaboration—and why the unglamorous work matters most
Could AI Undermine YouTube’s Mission To Grab More TV Ad Dollars?
As AI-fueled video floods YouTube, brands chasing efficiency risk alienating consumers — and undermining YouTube’s push to win TV ad dollars.
Media Odyssey Pod: It’s Not About Gadgets Anymore—It’s About Control Of The Interface
On a recent episode of The Media Odyssey Podcast, Evan Shapiro and TVREV Co-Founder Alan Wolk unpacked their 2026 predictions and what this moment signals for the future of media, entertainment, and technology.