Colbert’s potential YouTube move is a migration to where he — and the rest of traditional late night — has already established an engaged audience.

A new partnership from StreamLayer and Curated.Media aims to provide programmatic access to key moments during live sports (and other programming).

YouTube wants its creators to make more TV-like content. From a run-time perspective, the transition is already happening on the platform.

At Upfronts, YouTube made the case that it IS TV. It’s hard to deny the platform has a hold on audience attention at this point.

As the NFL’s 2026 schedule takes shape, the league appears to be quietly embracing its destiny as streaming-first.

Gemini’s inability to pick up on emotional clues makes it a bad choice for a TV recommendation engine where such skills are key.

YouTube has seen enormous growth as a hub for sports content worldwide. Now comes the hard part: Merging highlight behavior with live game watching.

Annie Krukowska draws inspiration from Guy Edri’s keynote at StreamTV Show Lisbon to explain why we need to stop balkanizing what we call “TV.”

An open letter to John Ternus on what Apple needs to do to stay on track and regain its former glory.

The NFL’s potential YouTube deal is about more than just money. It’s about the future of TV.

A tumultuous March of news drove increased YouTube viewership for cable networks like Fox News, CNN and MS Now, as Tubular data revealed.

The introduction to my upcoming book (Fall 2026) on The Collapse Of The Monoculture And The Rise Of Feudal Media

The NFL isn’t waiting for traditional TV to build out how it increases media revenues. It’s using streaming to grow revenues rapidly, with or without networks.

Operational infrastructure can’t be lost in the larger shuffle of NewFronts, as XR: Extreme Reach CMO Graham McKenna explains.

The Oscars nominees no longer represent the apogee of popular culture, Alan Wolk argues. But in the age of Feudal Media, they don’t have to.

Late-night TV is under fire… but have already found YouTube as a workaround to the various challenges being lobbed at it.

X users have turned against AI this month in the long-predicted backlash. There are multiple camps, Alan Wolk explains, though their rationales are frequently interlinked.

Does social video have a “prime time” window? John Cassillo explores.

Comedies have shrunk as part of TV and movies, but they’re still alive and well on YouTube, as data from Tubular shows.

A&E isn’t shying away from the evolving way audiences are tuning in, embracing YouTube in a way that brings their programming directly to where viewers are.