The Future Of Television. Dissected Daily.
Hot List: Forces Tear Us Apart, Can Anything Bundle Us Back Together?
The latest TVREV originals.
Tube Trends: The Media That Gets The Most Out Of YouTube Shorts
Some media companies find YouTube Shorts success as part of a larger video strategy. How do they do it?
Tube Trends: Why 2-To-5 Minute Videos Are Media’s Sweet Spot
Chartbeat data shows that U.S. media doesn’t embrace 2-to-5 minute video formats, but evidence elsewhere says it works effectively.
‘Judge Judy’ May Be Retiring, But Her Linear TV Run Lives On
The program has had a notable afterlife since leaving linear TV in 2021, per iSpot
Hot List: 18 Think Pieces on AI, Influencers and Fragmented FUBAR
The latest TVREV originals.
Tube Trends: The Curious Case of James Talarico
James Talarico’s late-night interviews have been moved to YouTube twice — and it may actually be helping the Senate candidate.
Tube Trends: Why Do Media Companies Avoid Lawn Care Videos?
Lawn care videos are dominated almost entirely by creators, but that makes for a golden opportunity for media.
Tube Trends: How Sports Super-Charges YouTube’s TV Pitch
YouTube has everything that advertisers would want from TV… except regular, long-form sports viewing.
Tube Trends: Media Cuts Out Middle Man On Creator-Like Content
Media companies are less interested in trying to make short and vertical video content to compete with creators recently. Instead, they’re just paying creators to make it for them.
Hot List: 20 Executives On Social, AI, Fragmentation, Culture, And More
The latest TVREV originals.
Tube Trends: What U.S. Media Can Learn From India On YouTube
Media & entertainment pages in India have flown past U.S. counterparts in terms of YouTube views. Why? And what can the U.S. take from that success?
Tube Trends: Spider-Man’s Swinging Social Success
Spider-Man’s latest box office triumph had some supersized help from social video hype.
