The Future Of Television. Dissected Daily.
Tube Trends: How Sports Super-Charges YouTube’s TV Pitch
YouTube has everything that advertisers would want from TV… except regular, long-form sports viewing.
Tube Trends: Media Cuts Out Middle Man On Creator-Like Content
Media companies are less interested in trying to make short and vertical video content to compete with creators recently. Instead, they’re just paying creators to make it for them.
Hot List: 20 Executives On Social, AI, Fragmentation, Culture, And More
The latest TVREV originals.
Tube Trends: What U.S. Media Can Learn From India On YouTube
Media & entertainment pages in India have flown past U.S. counterparts in terms of YouTube views. Why? And what can the U.S. take from that success?
Tube Trends: Spider-Man’s Swinging Social Success
Spider-Man’s latest box office triumph had some supersized help from social video hype.
Tube Trends: What Media Companies Can Learn From The World Cup
The World Cup provided media companies with some significant takeaways around how to handle future events — with or without broadcast rights.
Tube Trends: How 2-To-5 Minute Videos Are Making A Comeback
Shorts are still big. But for media companies, 2-to-5 minute videos are gaining steam in 2026.
Tube Trends: Media Emphasizes Theatrical For Summer Movie Season
Theatrical trailers made up many of the most-viewed U.S. media videos in June 2026, as these creators push for movie audiences.
Tube Trends: U.S. News Publishers Lean Into Sports On YouTube
U.S. news & politics publishers are leaning into sports to capitalize on a busy June. But is it a sustainable focus given volume required?
Tube Trends: How ESPN Is Covering World Cup Without TV Rights
ESPN doesn’t have World Cup rights, but is still finding ways to cover the event via social video.
Tube Trends: World Cup Gives Brands Rare Chance To Connect Globally
The biggest World Cup ever gives brands an opportunity to forge global audience connections — something many are doing via YouTube already.