Advertising
News and analysis covering the advertising and ad-tech space, including new and emerging technology, implementations, and advanced advertising.
The unwinding of Regional Sports Networks may - or may not - be a windfall for local TV broadcasters.
It was hard not to feel that this year's NAB Show represented a bit of a turning point for the ATSC 3.0 “NextGen TV” standard.
Over-the-air television viewing is more sizable and demographically attractive than most industry professionals realize - and is actually growing in popularity. The catch: nobody knows how to truly measure or account for it.
While linear local broadcast TV still commands the lion's share of political ad spend, its supremacy going forward is very much in question. We talk to the digital doyenne of one of the country’s largest station groups to find out what’s ahead for this cyclically lucrative ad category.
The newly proposed sports-centric vMVPD joint venture between Disney/ESPN, Fox and Warner Bros. Discovery poses some very real existential issues for local broadcasters - especially those with network affiliations.
Local TV news hubs strive to bring disparate station streams into a curated destination-worthy experience. We talk with the first (and largest) to do it.
There is a major opportunity to creatively reinvent what local station streaming can more broadly offer viewers, far beyond today's repurposed made-for-TV newscasts.
CCR Media’s Ben Saboe and Zach Frost share key trends in local TV and its intersection with sports media moving into the streaming era and beyond.
Founder of Cunningham Tech Consulting Scott Cunningham predicts how, with the desecration of cookies in 2024, local TV and advertising will have to evolve.
Local TV station FAST channels have an ad monetization problem; here are some possible ways to fix it.
OrkaTV Founder and CEO Mike Woods talks about “the three horsemen of the streaming apocalypse”, and why local TV and the future of streaming are a perfect match.
Tim Hanlon introduces a new TVREV category - exclusively devoted to the future of local television.
Amazon just moved around 50 million US viewers to ad-supported streaming and what that means. Plus how do you get over 300 local broadcasters on a single app.
At CES last week, we asked some TVREV Thought Leaders Circle members what they were most excited about in the year head. Part 2 of 2
At CES last week, we asked some TVREV Thought Leaders Circle members what they were most excited about in the year head. Part 1 of 2
Another round of 2024 predictions from our TVREV Thought Leader Circle members.
2024 predictions from TVREV’s always insightful Thought Leaders Circle members.
CCR Media CEO Shea Kelly explains why media monitoring is so critical for local broadcast and why it will become even more important in the years to come.
In this latest Innovator Spotlight interview from our report on local TV and streaming, Madhive's Kristin Wnuk illuminates the intricacies of local advertising in the digital age, highlighting Madhive's unique approach to connecting advertisers with streaming audiences.
This week’s TVREV highlights, and more news across the industry.
This week’s TVREV highlights, and more news across the industry.
MLB’s success this season is staring at a lot of TV uncertainty on the horizon.
In the latest Innovator Spotlight from our report on Local TV and Streaming, Cadent’s Tony Yi highlights the continued appeal of local content in the streaming age.
A recent court ruling may finally put an end to ATSC 3.0’s prospects and why the quality of Max’s shows might be impacting their ad-supported tier.
In the latest Innovator Spotlight, Amagi’s Srini KA discusses how the use of data will transform local TV on the FASTs.
This week’s TVREV highlights, plus our Local TV Report, Rupert Murdoch steps down, and this year's primetime TV differences.
Premion’s President, Tom Cox explains how TEGNA and other local broadcasters are embracing the shift to streaming from their product and tech stacks on out.
This week on TVREV: Measurement is loco, all things are local, and a summary of articles from across the industry.
Why wholesale pricing on DIsney’s streaming service will create a new kind of streaming bundle and why that bundle is likely to include local broadcast.
NEW! Alan Wolk, Tim Hanlon and Evan Shapiro look at how local TV is thriving and surviving in the streaming era. Includes consumer research study and future predictions.
News and analysis covering the advertising and ad-tech space, including new and emerging technology, implementations, and advanced advertising.