REPORTS
Featured Reports
Download our newest Special Report “All TV Is Local Now: Local Television in the Age of Streaming.”
Download our newest Special Report “The CTV Playbook For B2B Marketers” to learn all about how CTV advertising is shaking up the once-staid B2B marketplace, helping to compress the notoriously long sales cycle.
In this new Special Report, you’ll learn how Total TV - the strategy of unifying linear and streaming ad inventory - is transforming broadcaster operations and reshaping the future of television advertising.
The battle for your living room is on—this report kicks off a global deep dive into the high-stakes war for control of the TV operating system, where the winner gets the screen, the data, and the dollars.
In our latest Special Report, we explore the world of contextual targeting, and dive into five companies rewriting the rules of CTV advertising.
In our latest Special Report, we explore why Retail Media and Connected TV (CTV) are shaping up to be the next big opportunity for advertisers.
With a record $10.7 billion expected to be spent on political ads in 2024—$1.5 billion of that on CTV alone—political dollars are more critical to the industry’s success than ever before.
In this new report from Comscore, based on their large-scale behavioral data, you’ll see how AI-powered search, assistants and agents are already shaping real consumer journeys.
The UK video landscape has reached a turning point. For the first time, app-based broadcast viewing has overtaken over-the-air—and that’s just the beginning.
The video landscape in North America is undergoing a seismic shift — and The Great Rebundling is at the heart of it. As viewers navigate a growing mix of FAST channels, premium apps, and bundled offerings, content discovery and engagement are being redefined.
Download our newest Special Report “All TV Is Local Now: Local Television in the Age of Streaming.”
LG Ad Solutions surveyed senior CTV buyers spending $1MM+ annually. The study reveals how advertisers are using creative, targeting, and measurement in 2025 — and where they see the most room for growth.
LG Ad Solutions’ latest study—The Inclusive Screen 2025: Black Americans – A Look into CTV Usage and Preferences—highlights how Black Americans are turning to CTV for inspiration, convenience, and more control over their viewing experiences.
LG Ad Solutions’ latest study—The Inclusive Screen 2025: Hispanic Americans – A Look into CTV Usage and Preferences—reveals how Hispanic Americans are embracing CTV for inspiration, convenience, and complete control over their viewing experiences.
LG Ad Solutions’ latest study—The Inclusive Screen 2025: Asian Americans – A Look into CTV Usage and Preferences—reveals how Asian Americans are turning to CTV for inspiration, control, and a more personalized viewing experience.
LG Ad Solutions’ latest study—The Inclusive Screen 2025: LGBTQ+ Americans – A Look into CTV Usage and Preferences—explores how LGBTQ+ Americans are turning to CTV for inspiration, inclusivity and greater control over their viewing experiences.
Part 1 of a multipart series from Samsung Ads on how Connected TV is now Convergent TV. The series explores the changes in how consumers and advertisers view their TVs and how that is making TV advertising into a true performance vehicle.
LG Ad Solutions conducted a study, Season’s Streamings: Holiday Shopping & TV Viewing Trends in 2025, to uncover US consumer holiday shopping behavior and TV viewing habits leading up to this year’s holiday season.
In Currency Reimagined, TVREV unpacks how we got here, what’s holding the industry back, and what needs to happen next. It’s not about crowning a new currency king. It’s about building flexible, transparent frameworks that let buyers and sellers align on what really matters—campaign by campaign.
Download our newest Special Report “The CTV Playbook For B2B Marketers” to learn all about how CTV advertising is shaking up the once-staid B2B marketplace, helping to compress the notoriously long sales cycle.
The Big Shift 2025 | US Edition is the fourth installment in LG Ad Solution’s annual Big Shift insights series to determine consumer perceptions and behaviors related to CTV viewership.
Are you ready to navigate the ever-evolving landscape of video entertainment? TiVo’s latest report “Do You Want to Build a Bundle?”, explores crucial insights into consumer behavior and market trends that will help you stay ahead of the competition.
This landmark new report from TripleLift traces television's transformation through distinct eras, from its experimental beginnings through the broadcast model's establishment in the 1950s, the cable boom of the 1990s, to today's streaming-dominated landscape.
This whitepaper from the FAST4EU consortium—comprising OKAST, SECOM, and Kinostar—explores the evolution of FAST across the continent, emphasizing the importance of local content, cultural specificity, and strategic partnerships.
With FAST adoption rising, ad spend hitting new highs, and the fight for viewer attention intensifying, this report dives into key metrics like session length, hours of viewing, ad load, and fill rates to show where things are heading — and where the opportunities lie.
LG Ad Solutions conducted a new research study, entitled The Connected Gamer, to understand how gamers play and purchase video games (specifically console-based games) and the impact that CTV has on those purchase decisions.
The Shoppable TV Report: 2025 and Beyond, an update on last year’s extremely popular research study, reveals US consumer perceptions around “shoppable” TV advertisements
What really drives fans of women’s sports—and what brands need to know. This report from Paramount Advertising uncovers the truths behind seven commonly held myths about women’s sports fandom.
Discover the insights behind 224 billion impressions across various industries to learn how small adjustments in ad allocations can drive significant improvements in campaign efficiency.
According to a new research report conducted by Tatari and Marketing Brew, nearly two-thirds of marketers are currently investing in TV advertising - shattering the perception that TV is out of reach for most brands.
While the merits of this potential action are being actively debated among health experts and consumer advocates—there is little debate in the media industry. Such a ban, if enacted, would rock the TV advertising business at a time of massive change and tremendous uncertainty.
Stadium to Screen: Streaming Live Sports in 2025 uncovers consumers’ sports viewing preferences and behaviors, especially the shift to live sports viewing via streaming apps.
Magnite’s new report offers evidence that, when it comes to ad performance, streaming TV is just better.
The battle for your living room is on—this report kicks off a global deep dive into the high-stakes war for control of the TV operating system, where the winner gets the screen, the data, and the dollars.
The US beauty and grooming market is expected to surpass $100 billion in 2024, emphasizing the foundational role that beauty and grooming products play in our lives. LG Ad Solutions conducted a study to understand US consumer beauty/shopping preferences and the impact of CTV on those buying decisions.
Reports
Exclusive reports from TVREV and our partners