TV’s Future Is Lower Funnel

Reports
Written By TVREV

Part 1 of a multipart series from Samsung Ads on how Connected TV is now Convergent TV.

Written by Justin Fromm, Global Head of Insights and Thought Leadership at Samsung Ads, the series explores the changes in how consumers and advertisers view their TVs and how that is making TV advertising into a true performance vehicle.

TVREV

TVREV captures the voices and insights of executives in the TV, digital and advertising industries. Our insights, reports, newsletters, videos and events are guideposts for everyone in the greater television ecosystem, from programmers and distributors to advertisers and adtech companies.

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