The Future Of Television. Dissected Daily.
Addressable Broadcast TV Is Finally Here. Now Comes The Hard Part.
On the latest episode of In the Vicinity, Tim Hanlon speaks with Hearst ‘s John Robertson and Viamedia’s Evan Rutchik about their effort to bring household-level addressable advertising to local broadcast.
Ventura TV OS’s Rob Caruso On Reimagining the Connected TV OS For A Better Viewer Experience
From our new report on the TV OS, Ventura’s Rob Caruso on why a better ad experience makes for a better total viewing experience.
When Brands Stop Interrupting And Start Commissioning
In her latest Marconi, Annie Krukowska looks at why the industry needs to move beyond interruptive advertising.
NBCUniversal's Mark Marshall: How To Grow, How To Compete And The Measurement Mess
Justin Lebbon talks with NBCU’s Mark Marshall about the upcoming blockbuster year for sports.
Comcast Goes Horizontal, Why People Care Whether YouTube Is TV
What was Brian Roberts thinking spinniing off NBCU plus the real reason people want to declare YouTube “Not TV”
Tube Trends: Media Emphasizes Theatrical For Summer Movie Season
Theatrical trailers made up many of the most-viewed U.S. media videos in June 2026, as these creators push for movie audiences.
The TV OS Is Becoming Local Media's Next Battleground
On the latest episode of In the Vicinity, Tim Hanlon speaks with TVREV's Mike Gasbara.
Breaking Down The Fox-Roku Deal
TVREV’s Alan Wolk was live on Israel’s i24 News to discuss the ramifications of the Fox-Roku deal with host Emily Frances.
Tube Trends: U.S. News Publishers Lean Into Sports On YouTube
U.S. news & politics publishers are leaning into sports to capitalize on a busy June. But is it a sustainable focus given volume required?
Week In Review: Feudal Media Shows Up Big Time In Cannes
From Creators-as-Royalty to increasingly fragmented audiences, Cannes 2026 was a case stufy for the impact of Feudal Media.
Local TV Keeps Asking For Scale. It May Need Something Else Entirely.
If the future of advertising is increasingly tied to consumer identity, behavior and attribution, can local television realistically compete by simply becoming larger? The answer is probably no.
The Future Of Television Will Be Won Before The Screen Turns On
Sofie Sue Rutgeerts on why choosing what to watch has become part of the TV viewing experience itself.
Why ZIP Codes Matter More Than TV Markets Now
On the latest episode of In the Vicinity, Tim Hanlon sits down with Madison & Wall Managing Director Luke Stillman to discuss why location data has become a scale advantage.
Fragmentation Was The Word Of The Day At Stream TV Show
At this year’s Stream TV Show, the impact of a year of increasing media fragmentation was front and center in almost every conversation.
TVision Study: What We Watch When We Watch YouTube On TV
A new study from TVision reveals some big surprises about American’s YouTube viewing habits and whether YouTube really is “TV”.
Tube Trends: How ESPN Is Covering World Cup Without TV Rights
ESPN doesn’t have World Cup rights, but is still finding ways to cover the event via social video.
Political Advertising To The Rescue — But for How Long?
Political advertising is buoying local television's economics. Whether it ultimately strengthens the industry's future, however, depends on what broadcasters choose to build with the proceeds.
Why Every Local Advertiser Should Be Paying Attention To The Knicks
Madhive’s Anthony Campanella on why massive sport events are the playgrounds of local brands.
Why The 2026 Midterms Could Be The Biggest Political Ad Cycle Ever
On the latest episode of In the Vicinity, Tim Hanlon sits down with AdImpact CEO Kyle Roberts to unpack the company’s Political Projections Report.