The Future Of Television. Dissected Daily.
Fragmentation Was The Word Of The Day At Stream TV Show
At this year’s Stream TV Show, the impact of a year of increasing media fragmentation was front and center in almost every conversation.
TVision Study: What We Watch When We Watch YouTube On TV
A new study from TVision reveals some big surprises about American’s YouTube viewing habits and whether YouTube really is “TV”.
Tube Trends: How ESPN Is Covering World Cup Without TV Rights
ESPN doesn’t have World Cup rights, but is still finding ways to cover the event via social video.
Political Advertising To The Rescue — But for How Long?
Political advertising is buoying local television's economics. Whether it ultimately strengthens the industry's future, however, depends on what broadcasters choose to build with the proceeds.
Why Every Local Advertiser Should Be Paying Attention To The Knicks
Madhive’s Anthony Campanella on why massive sport events are the playgrounds of local brands.
Why The 2026 Midterms Could Be The Biggest Political Ad Cycle Ever
On the latest episode of In the Vicinity, Tim Hanlon sits down with AdImpact CEO Kyle Roberts to unpack the company’s Political Projections Report.
V’s Guy Edri On Why “TV Is TV” Is More Than Just A Catchphrase
In the first Innovator Spotlight interview from our new report of the TV OS, V’s Guy Edri explains why we need to stop making TV so complicated.
Why The TV OS War Is Bigger Than The Streaming War
Our newest TVREV special report on the TV OS is here. This article explains why the TV OS is so important and why you need to read this report.
Tube Trends: World Cup Gives Brands Rare Chance To Connect Globally
The biggest World Cup ever gives brands an opportunity to forge global audience connections — something many are doing via YouTube already.
Feeling The Heat: Stations Rediscover The Value Of Local Sports
Is local television is becoming less of a standalone rights business and more of a broader marketing and audience-development platform?
When Quality And Value Stop Moving Together
Why quality content no longer automatically produces economic value and what you need to do to protect your IP.
The Death Of The Monoculture — And What Comes Next For Local Media
TVREV Co-Founder and Lead Analyst Alan Wolk joins Tim Hanlon on episode 12 of In the Vicinity.
Netflix’s Global Hits That U.S. Audiences Ignore
Non-English content is on the rise globally. But American audiences continue to ignore practically everything that isn’t ‘Squid Game.’ Here’s why it matters for Netflix and the entire streaming industry.
60 Minutesgate Is The Monoculture’s Dying Gasp, Will YouTube Eat The Movies?
Why “60 Minutes” is the latest victim of Feudal Media and why Hollywood’s malaise gave YouTubers an opening.
From Stations To Brands: How The Duopoly Is Rewiring Local Television
As audiences move beyond channel numbers, TV station groups are increasingly reorganizing their duopolies around a single local brand identity rather than individual stations.
Tube Trends: ‘Backrooms’ Takes Box Office, TikTok By Storm
A24’s “Backrooms” was a box office sensation this weekend, thanks in part to TikTok hype that drove butts in seats at the theater.
WunderKIND Ads Is Banking On A Kinder, Gentler CTV, Part 1
In Part 1 of our video series from Wunderkind, executives discuss retail media and life after the :30.
AI, Automation And The Reinvention Of Local Media
Local media veteran Tim Hanlon is joined by Madhive CEO Jim Wilson on episode 11 of In the Vicinity.