The Future Of Television. Dissected Daily.
Navigating CTV Oversupply: How Publishers Can Protect Yield Without Compromising Quality
TripleLift’s Jason Bowman on the right way to nativage CTV trends to maximize your inventory yield,
Mind If I Do, Too?
Annie Krukowska’s refresher on the economics of Sky’s acquisition of ITV’s Media & Entertainment business.
Why Strong TV Ratings Aren’t Enough To Sustain Independent Syndication
Raw Travel’s Rob Rose joins Tim Hanlon for episode 33 of In the Vicinity.
TiVo Ads’ Craig Chinn On Why The Future Of CTV Advertising Starts At The Home Screen
In the first of our Innovator Spotlight interviews from our new Special Report, “The State Of CTV Advertising”, we sat down with TiVo Ads’ Craig Chinn.
How NBC Pulled Off An Election Night Peacock Wave
How NBC used the Karnacki-Cam to stage a come-from-behind victory and overwhelm its Election Night rivals.
Tube Trends: How TV News Utilized YouTube On Election Night
Media treated YouTube like it was traditional TV on Election Night. The views data after the fact shows that it worked.
The Midterms Changed The Calculus For Broadcast Consolidation
The Democratic sweep of Congress has given new urgency to questions facing broadcasters who have been planning around a more accommodating FCC.
New Special Report: The State Of CTV Advertising
Our newest report on CTV advertising shows you why it’s taken so long for dollars to follow eyeballs, and what we need to do to fix it.
A G&T Is Not A Martini
TiVo Ads’ J.P. O’Keefe looks at the limitations of ACR and other measurement systems when it comes to local TV
Local TV Has The Content. YouTube Offers Another Stage.
PiZetta Media’s Mike VanZetta joins Tim Hanlon for episode 32 of In the Vicinity.
The Brand Goes Direct: It Builds Its Own Media
Emanuele Landi offers a blueprint for brands looking to become their own media companies
Hot List: TV’s Thought Leaders On Creators, Politics, The Future Of CTV Advertising
The latest TVREV originals.
CNN is a Now Distant Third. Is that a Symptom of a Bigger Problem?
CNN is now 14% of prime time viewership compared to FOX News and MS Now since Sept. What does that mean for the middle? And does it tell us anything about America?
Instagram Is Eyeing TV
Instagram looks ready to move into TV. Alan looks at the opportunities and pitfalls that can bring for legacy TV companies.
Tube Trends: Political Media Parlays Election Season Into YouTube Sponsor Success
Election season isn’t scaring various brands away from political media on YouTube this year, as Chartbeat data reveals.
Vibe’s Arthur Querou On Bringing Walmart’s Shopper Data To CTV
Arthur Querou explains how Vibe’s new integration with Walmart Connect lets SMBs target CTV audiences who are buying what they’re selling.
The Network-Affiliate Bargain Is Heading For A Reckoning
Networks and affiliates still need one another. But their financial interests are increasingly difficult to reconcile.
How Creators Are Advertising’s New Celebrity Talent
And why they deserve the same payroll support that Hollywood talent has had for decades
The Rules Of Location Targeting Are Changing. What Advertisers Need To Know
Alex Kyle explains why proximity targeting is a smart response to restrictive new privacy laws.