Justin Lebbon joins with UK industry legend Ian Whittaker to discuss the day’s hot topics, everything from AI panic to Barb taking on YouTube.

Most major films generate strong interest. Only some convert it into urgency. A look at why box office outcomes diverge even when audiences are paying attention.

In this new Thought Leaders Circle video series, we look at how Comscore is expanding its measurement universe.

PLUS: ChatGPT’s ads thing, freeing the airwaves, audits and accreditation, and more

ChatGPT’s ad launch is facing headwinds—we explain why. Plus the real reason Disney went with a Parks and Cruises guy.

Boston’s fledgling LocalTV+ is a reminder that the long-standing promise of free broadcast television is increasingly at odds with how Americans actually watch TV — and with how the law treats modern distribution.

Bad Bunny’s Gen Z appeal is a big part of the NFL’s larger efforts to get younger, and stay ahead of the streaming curve.

Audits and accreditation prove rigor, but don’t solve fragmentation, which is why only market-wide oversight can turn measurement into trusted currency.

Ventura TV OS’ Rob Caruso explains how making the ad experience better for consumers leads to better outcomes for advertisers.

As AI-fueled video floods YouTube, brands chasing efficiency risk alienating consumers — and undermining YouTube’s push to win TV ad dollars.

Netflix is betting heavily on its ad business but details on the audience are notably sketchy. Meanwhile linear TV, like SNL’s Generalissimo Francisco Franco, is till not dead.

A look at the increasing footprint of creators during the Super Bowl, as the NFL and advertisers invite digital video further into its domain.

Hollywood continues to misunderstand the economics of sequels, leaving industry execs scratching their heads over the front-loaded box office.

The sharp divide — between most large commercial station groups on one side and public broadcasters, multichannel pay-TV providers, and small station owners on the other — reveals a classic regulatory clash: who bears the cost of progress, and who stands to profit from it?

Should a public service broadcaster, bound by Charter obligations and funded by the licence fee, be producing original content for YouTube?

PLUS: Surviving the distraction economy, Alan Wolk’s Week in Review, and eliminating the FCC.

Fragmentation is eating away our sense of shared reality. Now what?

Chartbeat, Inc. CEO John Saroff explains how today’s media companies are using real-time data to understand how their content performs across owned platforms and distributed video ecosystems.

Magnite’s Mike Laband and MNTN’s Ali Haeri explain how their new deal will allow more advertisers to take advantage of live events, first-time TV advertisers in particular.

HBO’s gay hockey romance proves that the algorithm isn’t omnipotent. This year’s Oscar nominees show how fragmented our media diets have become.