A24’s “Backrooms” was a box office sensation this weekend, thanks in part to TikTok hype that drove butts in seats at the theater.

In Part 1 of our video series from Wunderkind, executives discuss retail media and life after the :30.

Local media veteran Tim Hanlon is joined by Madhive CEO Jim Wilson on episode 11 of In the Vicinity.

Why “attention” is really just forced exposure, And why the industry needs a new model for measuring what people actually choose to care about.

The latest TVREV originals.

Streaming services are busy adding podcasts, but is there an audience for all of them? Plus why bundling is the best defense against churn.

Broadcasters cannot out-scale Silicon Valley, out-engineer streaming platforms, or out-target digital advertising giants. But they can still offer something the largest technology companies often struggle to manufacture authentically: a sense of place.

Colbert’s potential YouTube move is a migration to where he — and the rest of traditional late night — has already established an engaged audience.

The Knicks making the NBA Finals will give the league a nice TV boost and some compelling narratives to close out a successful first season of the league’s new media deal.

Sofie Sue Rutgeerts argues that by concentrating their dollars on sales, advertisers are neglecting their chance to build the brands that make those sales possible.

Local media veteran Tim Hanlon is joined by TVREV Publisher Jason Damata on episode 10 of In the Vicinity.

The latest TVREV originals.

A new partnership from StreamLayer and Curated.Media aims to provide programmatic access to key moments during live sports (and other programming).

Broadcasters are making scripted series again, but the volume difference matters, plus the NYT blurs fact and opinion yet again.

YouTube wants its creators to make more TV-like content. From a run-time perspective, the transition is already happening on the platform.

Is local television becoming a sports distribution business? A spectrum infrastructure platform? A mature retransmission utility? Or simply a declining but still highly cash-generative media asset being managed for duration rather than growth?

Annie Krukowska on why liquid content is forcing TV companies to rethink commissioning and IP value in a world where audiences move across platforms, feeds and AI discovery.

Local media veteran Tim Hanlon goes solo in the latest episode of In the Vicinity.

Premion’s Blake Hebert reflects on what shifting mindsets on the way TV advertising is bought, sold and planned mean for the future.

There’s a very straightforward reason as to why Netflix continues churning out action movies. The genre delivers a consistent audience and consistent viewership—which advertisers love.