Theatrical box office remains the goal of all movies. But audience tracking data can help studios optimize for at-home money-making before the film even releases.

Is Indianapolis a narrow exception tailored to unique facts? Or is it an early indicator that triopolies — whether through ownership or ecosystem influence — are becoming normalized?

In the premiere episode of In the Vicinity, Vertere Group founder Tim Hanlon sits down with Madhive CEO Jim Wilson—former founder of Premion at Tegna, board chair of GSTV, and board member at Audacy—for a candid look at the future of local media.

Late-night TV is under fire… but have already found YouTube as a workaround to the various challenges being lobbed at it.

In her latest Marconi column, Annie Krukowska explores why the television industry needs to focus more on IP and less on CPMs.

In our latest Innovator Spotlight from our new FAST report, LG Ad Solutions’ Kelly McMahon talks about why owning the glass changes everything, from home screen discovery to cross-platform frequency management.

The Inscape co-founder on building ACR from scratch, why startups require delusion, and how Gray Swan is using AI to help CTV companies stop staring at dashboards—and start flying the plane.

PLUS: Come see TVREV IRL. Check out the TVREV track in NYC March 11 at Marketecture Live III.

How the death of news impacts institutions like the State of the Union address and how Carr’s plan to reign in Colbert backfired bigly.

Everyone’s debating synergies, churn, and the “ticking fee.” They’re missing the real story. This isn’t about streaming scale. It’s about training data dominance.

MrBeast’s focus on giveaways has fueled all-time highs in views and engagement — and has laid the groundwork for content growth that brands and publishers haven’t necessarily picked up on yet.

Research continues to show that live sports viewers are among the most attentive audiences in media

Whether you’re a social media creator, legacy film studio, or historic cable brand, reaching and activating audiences has never been so difficult.

Video podcasts will not reverse cord-cutting or restore the economics of peak syndication. But they may represent a pragmatic bridge between legacy linear TV and the conversational, multiplatform media environment that now defines viewer behavior.

X users have turned against AI this month in the long-predicted backlash. There are multiple camps, Alan Wolk explains, though their rationales are frequently interlinked.

How Nielsen and Extreme Reach are closing the loop

As the screens in our cars get bigger and more connected, media companies sense opportunity as Christian Knaebel outlines in his newest report.

In this Innovator Spotlight from our new Special Report on FAST, we discuss everything from better discovery to greater transparency.

PLUS: The Revisionists with OpenAP’s Brittany Slattery, Warner Bros. hijinks, and more

TiVo’s Fariba Zamaniyan talks with TVREV about the importance of metadata and why her company places so much importance on being an independent data source.