Hot List: What You Need to Know this Week

Data & Measurement
Written By Jason Damata

“In short, I’m putting my money where my mouth is.” – Trade Desk CEO, Jeff Green after purchasing $150mm in TTD stock this week.

Why Amazon Is Gaining Ground In CTV And The Trade Desk Is Losing Its Lead[AdExchanger]

  • TL;DR: Amazon is increasingly competitive in connected TV (CTV) advertising, while The Trade Desk is losing some of its lead as advertisers shift toward platforms with first-party retail data and closed-loop measurement.

Samsung Ads and Amazon DSP Launch Closed-Loop Era [Content + Technology]

  • TL;DR: Samsung Ads has integrated its FAST service Samsung TV Plus with Amazon DSP, giving advertisers programmatic access to premium CTV inventory while tying ad exposure to Amazon’s shopping and behavioral data.

Trade Desk ups bid to improve CTV advertising value with Ventura Ecosystem [Marketing Dive]

  • TL;DR: The Trade Desk is expanding its push into connected TV with the launch of the Ventura Ecosystem, a collaboration designed to create a more transparent and efficient CTV advertising marketplace.

Roku Adds Apple TV To Roster Of Premium Subscription Partners [Deadline]

  • TL;DR: Roku is enabling users to subscribe to premium services directly through its platform instead of navigating separate apps, tightening its role as a central subscription hub in the streaming ecosystem.

ICYMI

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Jason Damata

Jason is the founder and CEO of Fabric Media, a media incubator and talent consortium. The company serves leading-edge TV disruptors- from data and analytics platforms to TV networks to emotional measurement companies. Damata has traveled the country for C-SPAN, where he worked with MSOs, produced educational political programming. He has served as CMO of Bebo when it was the world's 3rd largest social network, led marketing for Trendrr until it was acquired by Twitter and helped build the world's largest LIVE broadcast offering at explore.org where he built up a global syndication network. He is an analyst for companies on the edge of TV innovation such as iSpot, Inscape, Canvs, TNT and more.

http://linkedin.com/in/jasondamata
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