The NFL’s YouTube strategy around the NFL Draft has a long-form creator flavor to it.

PLUS: Alan Wolk on Netflix’s shaky ad business, Tim Hanlon on why USDTV might deserve a second chance, and a episode 6 of In the Vicinity.

Will Reed Hastings decision to roll out ads haunt him or be his crowning achievement? Plus, YouTube’s biggest problem that no one talks about.

TurboTax’s 2026 approach to tax season shows how a brand can use social video to drive significant audience reach and control conversation in the lead-up to a specific event.

The NFL’s potential YouTube deal is about more than just money. It’s about the future of TV.

PLUS: Netflix and Amazon resume boiling the frogs, CBS’s late-night exit, and more

A tumultuous March of news drove increased YouTube viewership for cable networks like Fox News, CNN and MS Now, as Tubular data revealed.

The NFL isn’t waiting for traditional TV to build out how it increases media revenues. It’s using streaming to grow revenues rapidly, with or without networks.

PLUS: Alan Wolk says goodbye to Sora, Tim Hanlon on Nexstar-Tegna, a new episode of In the Vicinity, and more

Which brands are finding ways to engage with fans on social video via the excitement around March Madness?

PLUS: Alan Wolk the Oscars reckoning, Tim Hanlon looks at FCC license threats, and a new episode of In the Vicinity

Spider-Man’s social video success showcases just how big the character is — at a time when there are doubts about the superhero genre.

PLUS: Alan Wolk on YouTube winning or losing, Tim Hanlon’s take on the end of the RSN era, and a new episode of In the Vicinity

YouTube is now the dominant media company. And while they are making many smart moves, Alan Wolk arguess that TV is making even more dumb ones.

What is driving Oscars video trends in the lead-up to this year’s awards?

PLUS: Come see TVREV IRL. Check out the TVREV track in NYC March 11 at Marketecture Live III.

Late-night TV is under fire… but have already found YouTube as a workaround to the various challenges being lobbed at it.

PLUS: Come see TVREV IRL. Check out the TVREV track in NYC March 11 at Marketecture Live III.

How the death of news impacts institutions like the State of the Union address and how Carr’s plan to reign in Colbert backfired bigly.

MrBeast’s focus on giveaways has fueled all-time highs in views and engagement — and has laid the groundwork for content growth that brands and publishers haven’t necessarily picked up on yet.