The Future Of Television. Dissected Daily.
BI’s Abby Brenker On Why Publishers Need To Move Beyond YouTube
In this Q&A, Brenker explains why BI decided to move from YouTube to FAST as a way to engage a broader audience.
YouTube Versus TV Is Really About Performance Versus Branding
While YouTube may be the ultimate performance marketing vehicle, advertisers still need branding and that’s where TV excels. A look at how to bridge the gap.
Tube Trends: What Media Companies Can Learn From The World Cup
The World Cup provided media companies with some significant takeaways around how to handle future events — with or without broadcast rights.
Media Companies Stopped Making Stars. Now They Rent Them.
Emanuele Landi argues that European broadcasters are making a mistake by relying too much on YouTube creators rather than developing their own talent.
Netflix Goes Short Form, World Cup Goes Big Time
Netflix is adding short form. Should YouTube be worried? And why the World Cup is single-handedly keeping the monoculture alive.
Tube Trends: How 2-To-5 Minute Videos Are Making A Comeback
Shorts are still big. But for media companies, 2-to-5 minute videos are gaining steam in 2026.
Comcast Goes Horizontal, Why People Care Whether YouTube Is TV
What was Brian Roberts thinking spinniing off NBCU plus the real reason people want to declare YouTube “Not TV”
Tube Trends: Media Emphasizes Theatrical For Summer Movie Season
Theatrical trailers made up many of the most-viewed U.S. media videos in June 2026, as these creators push for movie audiences.
Tube Trends: U.S. News Publishers Lean Into Sports On YouTube
U.S. news & politics publishers are leaning into sports to capitalize on a busy June. But is it a sustainable focus given volume required?
TVision Study: What We Watch When We Watch YouTube On TV
A new study from TVision reveals some big surprises about American’s YouTube viewing habits and whether YouTube really is “TV”.
Tube Trends: How ESPN Is Covering World Cup Without TV Rights
ESPN doesn’t have World Cup rights, but is still finding ways to cover the event via social video.
Tube Trends: World Cup Gives Brands Rare Chance To Connect Globally
The biggest World Cup ever gives brands an opportunity to forge global audience connections — something many are doing via YouTube already.
60 Minutesgate Is The Monoculture’s Dying Gasp, Will YouTube Eat The Movies?
Why “60 Minutes” is the latest victim of Feudal Media and why Hollywood’s malaise gave YouTubers an opening.
