The Future Of Television. Dissected Daily.
Tube Trends: World Cup Gives Brands Rare Chance To Connect Globally
The biggest World Cup ever gives brands an opportunity to forge global audience connections — something many are doing via YouTube already.
60 Minutesgate Is The Monoculture’s Dying Gasp, Will YouTube Eat The Movies?
Why “60 Minutes” is the latest victim of Feudal Media and why Hollywood’s malaise gave YouTubers an opening.
Tube Trends: On YouTube, Colbert Lands Where Fans Already Are
Colbert’s potential YouTube move is a migration to where he — and the rest of traditional late night — has already established an engaged audience.
Tube Trends: How YouTube Creators Are Using Longer Videos To Compete With TV
YouTube wants its creators to make more TV-like content. From a run-time perspective, the transition is already happening on the platform.
Tube Trends: Can YouTube Be Everything, Everywhere, All At Once?
At Upfronts, YouTube made the case that it IS TV. It’s hard to deny the platform has a hold on audience attention at this point.
NFL Subtly Shifts TV Schedule To Streaming-First
As the NFL’s 2026 schedule takes shape, the league appears to be quietly embracing its destiny as streaming-first.
Tube Trends: How YouTube Has Turned Itself Into a Sports Hub
YouTube has seen enormous growth as a hub for sports content worldwide. Now comes the hard part: Merging highlight behavior with live game watching.
When IP Travels, Where Does Value Go?
Now that IP no longer has a linear journey, it’s important to examine the value of each stop holistically to understand where value is coming from.
Hot List: Reflections From Possible, AI Robots Paid As Actors, More
The latest TVREV originals.
Tube Trends: Now Creators Are Taking Over The NFL Draft
The NFL’s YouTube strategy around the NFL Draft has a long-form creator flavor to it.
Hot List: So Much Is Possible
PLUS: Alan Wolk on Netflix’s shaky ad business, Tim Hanlon on why USDTV might deserve a second chance, and a episode 6 of In the Vicinity.
Will Netflix’s Shaky Ad Business Be Reed Hastings’ Legacy, YouTube Won’t Be “TV” Until It Solves This
Will Reed Hastings decision to roll out ads haunt him or be his crowning achievement? Plus, YouTube’s biggest problem that no one talks about.
Tube Trends: How TurboTax Owns Tax Season On YouTube
TurboTax’s 2026 approach to tax season shows how a brand can use social video to drive significant audience reach and control conversation in the lead-up to a specific event.
Tube Trends: NFL’s Impending YouTube Deal Shows Where Ball Is Heading
The NFL’s potential YouTube deal is about more than just money. It’s about the future of TV.