The Future Of Television. Dissected Daily.
Tube Trends: The Curious Case of James Talarico
James Talarico’s late-night interviews have been moved to YouTube twice — and it may actually be helping the Senate candidate.
Why The Great Big Meta Settlement Is Just Feel Good Theater
Why the $17 billion judgement against Meta is unlikely to change the way teens deal with social media.
Tube Trends: How Sports Super-Charges YouTube’s TV Pitch
YouTube has everything that advertisers would want from TV… except regular, long-form sports viewing.
YouTube Is TV. So Why Is Almost No One Buying It That Way?
Tatari’s Dana Delle with a strong argument on why YouTube should be treated like TV and not relegated to the “digital media” bucket.
Scroll Beats Binge
Emanuele Landi on why owning the audience is still more valuable than buying access to it.
YouTube Measurement Follies, Theater Chains Now Pro Paramount-Warner
YouTube’s new “what is a view” metrics have the industry in a tizzy but all is not as capricious as it seems. Plus why the three biggest movie theater chains are all backing the Paramount merger.
Tube Trends: Media Cuts Out Middle Man On Creator-Like Content
Media companies are less interested in trying to make short and vertical video content to compete with creators recently. Instead, they’re just paying creators to make it for them.
Hot List: 20 Executives On Social, AI, Fragmentation, Culture, And More
The latest TVREV originals.
Tube Trends: What U.S. Media Can Learn From India On YouTube
Media & entertainment pages in India have flown past U.S. counterparts in terms of YouTube views. Why? And what can the U.S. take from that success?
Tube Trends: Spider-Man’s Swinging Social Success
Spider-Man’s latest box office triumph had some supersized help from social video hype.
Peacock Goes To YouTube, Discoverability Beats Discovery
Why Peacock’s deal with YouTube is more like a cable carriage deal that it appears, and why finding the show you want to watch beats finding one you want to watch.
BI’s Abby Brenker On Why Publishers Need To Move Beyond YouTube
In this Q&A, Brenker explains why BI decided to move from YouTube to FAST as a way to engage a broader audience.
YouTube Versus TV Is Really About Performance Versus Branding
While YouTube may be the ultimate performance marketing vehicle, advertisers still need branding and that’s where TV excels. A look at how to bridge the gap.
Tube Trends: What Media Companies Can Learn From The World Cup
The World Cup provided media companies with some significant takeaways around how to handle future events — with or without broadcast rights.
