As AI-fueled video floods YouTube, brands chasing efficiency risk alienating consumers — and undermining YouTube’s push to win TV ad dollars.

A look at the increasing footprint of creators during the Super Bowl, as the NFL and advertisers invite digital video further into its domain.

Should a public service broadcaster, bound by Charter obligations and funded by the licence fee, be producing original content for YouTube?

A&E isn’t shying away from the evolving way audiences are tuning in, embracing YouTube in a way that brings their programming directly to where viewers are.

PLUS: Alan Wolk on the Media Odyssey Podcast and more.

Disney+ is embracing short-form. But is it really just embracing owned video?

Over three quarters of YouTube views came via short-form videos last year, as data from Tubular Labs highlights.

A big win for YouTube, but in many ways an even bigger win for the movie industry, which is counting on YouTube to revive its fortunes.

YouTube taking over the Oscars broadcast changes how big events reach a broad TV audience (as YouTube expands itself further as a traditional TV alternative).

One of the biggest assets in a potential Netflix acquisition of Warner Bros. could be its enormous YouTube audience.

Why all the handwringing about how the Netflix-Warner deal signals the death of Hollywood ignores the fact that the creator ecocomy was going to kill it off anyway.

TikTok users are not monolithic, even as parents may assume that’s the only activity their kids engage with all day every day. These users are the mainstream social media audience. The notion that “TikTok kids” operate as a segmented, isolated cohort is inherently false.

This year, retailers appear to be using YouTube much like they use traditional TV — making a lot of noise despite competition. But it’s paying off, at least when it comes to views.

Social media is the new box office. But there’s a roadmap for Hollywood studios to take advantage of their audience.

With holiday shopping season already in full swing, Kohl’s is showing how to succeed early by using social video (and specifically, YouTube).

PLUS: Alan Wolk takes on the death of the sitcom, hear from LG’s Keith Norman, and don’t forget to download our new local TV report

Should brands be investing in Longs? Data reveals it’s an uphill battle on YouTube — but so is the overcrowded Shorts space.

The World Series was a global affair this fall, in part fueled by impressive performance for international videos on YouTube.

Lots of changes going down at Paramount, but what should Ellison really be focusing on? Plus Tubi’s very smart creator plays.

Jimmy Kimmel’s return has put up bigger numbers on late night TV, but those figures (and its potential relevance) get even bigger when looking at social video.