The Future Of Television. Dissected Daily.
Hot List: Hooray for Hollywood
PLUS: Alan Wolk on YouTube winning or losing, Tim Hanlon’s take on the end of the RSN era, and a new episode of In the Vicinity
Is YouTube Winning Or Is TV Losing, TVREV On Stage At Marketecture Live III
YouTube is now the dominant media company. And while they are making many smart moves, Alan Wolk arguess that TV is making even more dumb ones.
Tube Trends: Assessing The Pre-Oscars YouTube Cycle
What is driving Oscars video trends in the lead-up to this year’s awards?
Hot List: What You Need to Know this Week
PLUS: Come see TVREV IRL. Check out the TVREV track in NYC March 11 at Marketecture Live III.
Tube Trends: Late-Night Fights Headwinds With YouTube
Late-night TV is under fire… but have already found YouTube as a workaround to the various challenges being lobbed at it.
Hot List: Everywhere Is War
PLUS: Come see TVREV IRL. Check out the TVREV track in NYC March 11 at Marketecture Live III.
No One Is Watching, Colbert, The FCC And The Great YouTube Workaround
How the death of news impacts institutions like the State of the Union address and how Carr’s plan to reign in Colbert backfired bigly.
Tube Trends: MrBeast Uses Giveaways To Hit New Highs
MrBeast’s focus on giveaways has fueled all-time highs in views and engagement — and has laid the groundwork for content growth that brands and publishers haven’t necessarily picked up on yet.
The Real Battle in Premium & Social Content: Reach vs. Activation
Whether you’re a social media creator, legacy film studio, or historic cable brand, reaching and activating audiences has never been so difficult.
Hot List: 10 Originals: How AI, Social, Data are Changing TV/Hollywood
PLUS: The Revisionists with OpenAP’s Brittany Slattery, Warner Bros. hijinks, and more
Tube Trends: ‘Primetime’ For Social Video? It Depends
Does social video have a “prime time” window? John Cassillo explores.
POTUS Day: Ads, Frauds and Local Tensions
PLUS: ChatGPT’s ads thing, freeing the airwaves, audits and accreditation, and more
When Your Audience Isn’t Yours
How the Creator Economy is upending the value chain of IP the industry has long relied on.
Tube Trends: YouTube Audiences Still Love Comedy As Other Formats Flee
Comedies have shrunk as part of TV and movies, but they’re still alive and well on YouTube, as data from Tubular shows.
Why Is AI Causing Market Panic – And Have Brands Over-Invested In CTV?
Justin Lebbon joins with UK industry legend Ian Whittaker to discuss the day’s hot topics, everything from AI panic to Barb taking on YouTube.
Hot List: Pre-Game Reading on TVs Biggest Day
PLUS: ChatGPT’s ads thing, freeing the airwaves, audits and accreditation, and more
Tube Trends: Bad Bunny And The NFL’s Gen Z Pitch
Bad Bunny’s Gen Z appeal is a big part of the NFL’s larger efforts to get younger, and stay ahead of the streaming curve.
Could AI Undermine YouTube’s Mission To Grab More TV Ad Dollars?
As AI-fueled video floods YouTube, brands chasing efficiency risk alienating consumers — and undermining YouTube’s push to win TV ad dollars.
Tube Trends: Has Super Bowl Finally Become ‘Creator Bowl?’
A look at the increasing footprint of creators during the Super Bowl, as the NFL and advertisers invite digital video further into its domain.
The BBC, YouTube, And The Future Of Television
Should a public service broadcaster, bound by Charter obligations and funded by the licence fee, be producing original content for YouTube?