This year, retailers appear to be using YouTube much like they use traditional TV — making a lot of noise despite competition. But it’s paying off, at least when it comes to views.

Social media is the new box office. But there’s a roadmap for Hollywood studios to take advantage of their audience.

With holiday shopping season already in full swing, Kohl’s is showing how to succeed early by using social video (and specifically, YouTube).

PLUS: Alan Wolk takes on the death of the sitcom, hear from LG’s Keith Norman, and don’t forget to download our new local TV report

Should brands be investing in Longs? Data reveals it’s an uphill battle on YouTube — but so is the overcrowded Shorts space.

The World Series was a global affair this fall, in part fueled by impressive performance for international videos on YouTube.

Lots of changes going down at Paramount, but what should Ellison really be focusing on? Plus Tubi’s very smart creator plays.

Jimmy Kimmel’s return has put up bigger numbers on late night TV, but those figures (and its potential relevance) get even bigger when looking at social video.

The future of Warner Bros seems to be a sale, but who the buyer will be is an open question. Alan has ideas plus a take on OTT.X.

YouTube and Creators took over MIPCOM this year and the big lesson was that we are in an age of pulling not pushing. Alan Wolk explains the ramifications.

Audience figures for the Mariners (and Dodgers) are faring just fine so far — across TV and YouTube — which may quell fears of a West Coast World Series spelling doom for MLB ratings.

The Streaming Lab’s Dubai-based founder Yann Colléter shares his impressions of MIPCOM during a year that saw Creators get a lot closer to taking center stage.

Marion Ranchet recaps the 6 biggest takeaways from her groundbreaking Streaming Made Easy Live event during IBC.

The NFL wants to start renegotiation talks for its lucrative media rights four years before its opt-out clause, and TV can’t really say no.

PLUS: Why were YouTube’s NFL numbers underwhelming side compared to Netflix? Why would Warner renew Nielsen? And more.

Was the NFL’s first free YouTube game a success? That’s tough to nail down, which showcases limitations (and opportunities).

The Howard Stern Show saw declining returns on YouTube, in an environment built from its model. But the program could learn a thing or two from social video as it eyes its next chapter.

Originals from Your Friends at TVREV

The UK's Barb just handed the industry a data-driven way to push back on YouTube’s “we are TV” narrative. Justin Lebbon looks at how this will impact buyer behavior.

YouTube creators will ‘flip formats, blend genres and push deeper into the mainstream,’ Neal Mohan says