Marion Ranchet recaps the 6 biggest takeaways from her groundbreaking Streaming Made Easy Live event during IBC.

The NFL wants to start renegotiation talks for its lucrative media rights four years before its opt-out clause, and TV can’t really say no.

PLUS: Why were YouTube’s NFL numbers underwhelming side compared to Netflix? Why would Warner renew Nielsen? And more.

Was the NFL’s first free YouTube game a success? That’s tough to nail down, which showcases limitations (and opportunities).

The Howard Stern Show saw declining returns on YouTube, in an environment built from its model. But the program could learn a thing or two from social video as it eyes its next chapter.

Originals from Your Friends at TVREV

The UK's Barb just handed the industry a data-driven way to push back on YouTube’s “we are TV” narrative. Justin Lebbon looks at how this will impact buyer behavior.

YouTube creators will ‘flip formats, blend genres and push deeper into the mainstream,’ Neal Mohan says

Which NFL games are likely to draw the biggest TV audiences this season? We took a swing at the games that have network and streaming partners (and TV viewers) excited.

On-field rule changes have helped MLB embrace younger fans. The league is now eyeing an expansion into more TikTok content as baseball’s social video success grows.

12% of all TV viewing is YouTube. Which means 88% is not. Should the industry be worried or delighted? And what Oregon’s new geolocation ban says about the future of measurement.

Disney+ adding Cocomelon is a smart move to bring in potential new viewers. But it could also work to flatten kids programming options in a way that erodes Disney’s advantage.

As the streaming wars shift to platform wars, Jo Redfern explores why YouTube—not Netflix—may hold the key to the future of sports media and monetization.

YouTube’s share of viewers rises to 12.4% in April ,according to Nielsen

As TV’s past fades, this week’s Hot List dives into the data-driven future of media—from Walmart’s NewFronts push to YouTube’s March Madness surge—revealing how the industry is reinventing itself for the spring season of performance.

As the Feds go after TV’s biggest rivals, the industry should be jumping for joy and learning how to work together to take advantage of the moment. And why emotion is so important to advertisers at a time when data reigns supreme.

If you’ve been feeling like not all that much has been happening in the industry this year, you are not alone. We explain why this is….and why the dog’s breakfast of social video measurement is spreading to the TV industry and how to put a stop to it.

AI excels at creating “good enough” content. But does “good enough” spell the end of great or is there room enough for both?

As media slides into medieval disarray there’s hope that a new renaissance is on the horizon.

WBD takes CNN and Bleacher Report away from ad-supported viewers and we wonder WTF. Plus YouTube’s resurgent channel store strategy.