Hot List: 10 Originals: How AI, Social, Data are Changing TV/Hollywood
“It's coming. It's already here. Don't deny it. It's not going to be enough to sit on the sidelines and make the moral plea that this is wrong. There's too much money to be made.” - Matthew McConaughey on AI in Hollywood
There are some great and important debates raging across our industry. And it’s what’s debated that proves so telling.
It used to be IF AI would impact Hollywood, now the debate is around HOW we respond to “the Great AI scare”. This week, Jesse Redniss offers five things IP owners should do about it.
It used to be a debate about IF the creator economy with its silly dance videos and UGC weirdness would impact Hollywood, now it’s around HOW do we define TV and video now? Alan Wolk explores the latest in Warner’s acquisition drama where the distinction of TV vs social video may just be what decides the big prize.
And it used to be a debate about IF local news dies what will take it’s place, now it’s about HOW algorithmic social engines will fill the local gap. Tim Hanlon explores that important topic through the lens of TikTok’s focus on geo-fenced content discovery.
That social impact is explored in greater detail throughout TVREV this week as you’ll see below. Happy reading, listening, viewing!
- J. Damata
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CTV Trends, formats, and platforms to watch in 2026 [eMarketer]
TL;DR: Retail media and CTV are rapidly converging as retailers and platforms connect ad exposure to actual purchase behavior through data and distribution.
ICYMI
Peacock’s Bet: Selling Subscriptions for others
[Business Insider]
AI is not the only threat menacing big tech [The Economist]
Canela Media and LiveRamp Make it Easier for Advertisers to Reach U.S. Hispanic Audiences via OTT [PR Newswire]
EXCLUSIVE: Taboola Taps Ex-Amazon Exec Krishan Bhatia as its first Chief Business Officer [Adweek]
Hanlon’s Local Links:
FCC’s Gomez Says Nexstar-TEGNA Deal Should Get Full Panel Vote - Matthew Keys [TheDesk.net]
As ‘Kelly Clarkson’ And ‘Sherri’ End Their Runs, Stations Give Up Expensive Daytime Talk Shows For More Live, Local News - Michael Schneider [Variety]
Main Street Sports Group Begins Legal Process Toward Winddown - Tom Friend [Sports Business Journal]
MLB’s Media Path To 2028 Features Centralizing Today And Consolidating Tomorrow - Mike Mazzeo [Sports Business Journal]
Hearst CEO Is “On The Lookout” For Deals To Give Its TV Businesses More Scale - Alex Weprin [The Hollywood Reporter]
Journalists Are A Business Strength - Mary M. Collins [TVNewsCheck]

