Hot List: 10 Originals: How AI, Social, Data are Changing TV/Hollywood

 “It's coming. It's already here. Don't deny it. It's not going to be enough to sit on the sidelines and make the moral plea that this is wrong. There's too much money to be made.” - Matthew McConaughey on AI in Hollywood


There are some great and important debates raging across our industry. And it’s what’s debated that proves so telling.

It used to be IF AI would impact Hollywood, now the debate is around HOW we respond to “the Great AI scare”. This week, Jesse Redniss offers five things IP owners should do about it.

It used to be a debate about IF the creator economy with its silly dance videos and UGC weirdness would impact Hollywood, now it’s around HOW do we define TV and video now? Alan Wolk explores the latest in Warner’s acquisition drama where the distinction of TV vs social video may just be what decides the big prize.

And it used to be a debate about IF local news dies what will take it’s place, now it’s about HOW algorithmic social engines will fill the local gap. Tim Hanlon explores that important topic through the lens of TikTok’s focus on geo-fenced content discovery.

That social impact is explored in greater detail throughout TVREV this week as you’ll see below. Happy reading, listening, viewing!

- J. Damata


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CTV Trends, formats, and platforms to watch in 2026 [eMarketer]

  • TL;DR: Retail media and CTV are rapidly converging as retailers and platforms connect ad exposure to actual purchase behavior through data and distribution.


Jason Damata

Jason is the founder and CEO of Fabric Media, a media incubator and talent consortium. The company serves leading-edge TV disruptors- from data and analytics platforms to TV networks to emotional measurement companies. Damata has traveled the country for C-SPAN, where he worked with MSOs, produced educational political programming. He has served as CMO of Bebo when it was the world's 3rd largest social network, led marketing for Trendrr until it was acquired by Twitter and helped build the world's largest LIVE broadcast offering at explore.org where he built up a global syndication network. He is an analyst for companies on the edge of TV innovation such as iSpot, Inscape, Canvs, TNT and more.

http://linkedin.com/in/jasondamata
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Metadata, Measurement, And The Evolution To Data Infrastructure