Social media is the new box office. But there’s a roadmap for Hollywood studios to take advantage of their audience.

Why does some animated IP work so well on Netflix while other titles bomb? Brandon Katz looks for the magic formula.

Action and animation have become Hollywood’s go-to duo. Action pulls audiences in, and animation keeps them watching. Why they’ve become the two genres studios can still count on.

Brandon Katz on the correlation between early audiences' willingness to pay to see a movie and its future streaming success

Paramount’s upcoming movie slate is a testament to its focus on younger male audiences. Brandon Katz looks at how that may impact a potential Warner merger.

Why the big-budget, big-name R-rated adult drama, the kind of movie that routinely wound up on the Best Picture list, is not the sure thing it once was.

Superhero media has a problem and its name is Women Under 35. Brandon Katz has some thoughts on how to fix it.

Horror films are box office gold, yet stumble on streaming. Brandon Katz digs into why scares work in theaters but lose their edge at home — and what that means for studios and streamers betting big on the genre.

In a post-superhero, post-pandemic marketplace, Brandon Katz looks at how Disney’s big screen dominance could boost both theaters and Disney’s streaming bundle heading into 2026.

Why do sequels do so much better than remakes? Like 11:1 box office ratio better? Brandon Katz has some thoughts.

Brandon Katz breaks down how new metrics like Intent Conversion and Monetization Potential help studios measure how efficiently awareness turns into box office and streaming success.

Using Parrot Analytics data, we can measure the sizable value Suits has generated across several streaming platforms, which ultimately led to Suits: LA. 

Streaming services lean heavily on dramas for their content libraries. But maybe too heavily—other genres may yield better retention and acquisition rates.

In 2024, Netflix continues to refine its strategy with a focus on subscriber retention, high-quality content, earned media, and smart investments in live sports, ensuring its position as a leader in the streaming industry.

Different streamers appeal to different demographics. Brandon Katz explains why they need to stop being so complacent about who is watching.

Apple’s not-very-big library has not proved to be an issue to day—even with a price hike last year. But is that a viable long-term strategy? Brandon Katz explores.

Peacock’s success is being driven by NBC’s broadcast programming. Which, Brandon Katz explains, is likely another reason why they are jettisoning their cable networks.

Netflix’s rock-bottom churn rates are the envy of the streaming industry. Brandon Katz explains why that’s no accident.

Why streaming platforms are turning to anime and global content as powerful tools to engage and retain Zoomers in the U.S.

Drama isn't the cool kid on the block in streaming land as fantasy, sci-fi and reality are now ascendant. What that means for everyone from studios to streams to advertisers.