The Future Of Television. Dissected Daily.
Mind If I Do, Too?
Annie Krukowska’s refresher on the economics of Sky’s acquisition of ITV’s Media & Entertainment business.
The Brand Goes Direct: It Builds Its Own Media
Emanuele Landi offers a blueprint for brands looking to become their own media companies
Attention Is The Middle Step. Motivation And Memory Decide What It’s Worth.
Sofie Sue Rutgeerts explains why attention is a useful measurement tool, but should not be the ultimate objective.
Imperial Advertising (In A Feudal Media World)
Emanuele Landi explains why the smart brands will create custom ads to fit each specific platform vs maximizing reach.
TV’s Addressability Opportunity Goes Beyond Audience Targeting
Sofie Sue Rutgeerts on why TV doesn’t need to reject addressability. It needs to decide what addressability is for.
Welcome To Feudal Advertising: What The WBD-Paramount Merger Teaches Brands
Emanuele Landi explores how the WBD-Paramount merger pushes brands to rent “feudal IP” rather than investing in the owned stories they need long-term.
Welcome To Feudal Advertising
Emanuele Landi on the paradox of contemporary branded entertainment.
Scroll Beats Binge
Emanuele Landi on why owning the audience is still more valuable than buying access to it.
When Every Number Becomes The Headline, We Stop Understanding Media Value
A call for aligning media metrics with what they're actually measuring and not just the raw numbers.
Why Attention Is A Bubble That Won't Burst
Emanuele Landi reviews Tim Hwang’s “Subprime Attention Crisis” and adds some thoughts of his own on the value of attention in today’s media economy.
AI Doesn't Need To Pass The Turing Test, Just The Cliffhanger
Annie Krukowska looks at the impact of AI-produced microdramas and what it can tell us about the future of AI production
Beyond Scale: Media Value Comes From Understanding Why People Show Up
Sofie Sue Rutgeerts on why media’s future belongs to the companies that can meet an emotional need, one that goes way beyond attention.
Media Companies Stopped Making Stars. Now They Rent Them.
Emanuele Landi argues that European broadcasters are making a mistake by relying too much on YouTube creators rather than developing their own talent.
When Brands Stop Interrupting And Start Commissioning
In her latest Marconi, Annie Krukowska looks at why the industry needs to move beyond interruptive advertising.
The Future Of Television Will Be Won Before The Screen Turns On
Sofie Sue Rutgeerts on why choosing what to watch has become part of the TV viewing experience itself.
When Quality And Value Stop Moving Together
Why quality content no longer automatically produces economic value and what you need to do to protect your IP.
We Sell Exposure And Call It Attention
Why “attention” is really just forced exposure, And why the industry needs a new model for measuring what people actually choose to care about.
The Efficiency–Effectiveness Gap: Harvesting Till There Is Nothing More To Replant
Sofie Sue Rutgeerts argues that by concentrating their dollars on sales, advertisers are neglecting their chance to build the brands that make those sales possible.
The New Commissioner
Annie Krukowska on why liquid content is forcing TV companies to rethink commissioning and IP value in a world where audiences move across platforms, feeds and AI discovery.
When IP Travels, Where Does Value Go?
Now that IP no longer has a linear journey, it’s important to examine the value of each stop holistically to understand where value is coming from.