Sofie Sue Rutgeerts on why choosing what to watch has become part of the TV viewing experience itself.

Why quality content no longer automatically produces economic value and what you need to do to protect your IP.

Why “attention” is really just forced exposure, And why the industry needs a new model for measuring what people actually choose to care about.

Sofie Sue Rutgeerts argues that by concentrating their dollars on sales, advertisers are neglecting their chance to build the brands that make those sales possible.

Annie Krukowska on why liquid content is forcing TV companies to rethink commissioning and IP value in a world where audiences move across platforms, feeds and AI discovery.

Now that IP no longer has a linear journey, it’s important to examine the value of each stop holistically to understand where value is coming from.

Marion Ranchet looks at RTL data to explain why Europeans are still watching TV together--not solo.

Annie Krukowska introduces the theory of “liquid content”—how the format allows content to flow from one platform to the next in the age of Feudal Media

RTL AdAlliance tracked European viewing habits since 2022, here is what four editions reveal about ads, trust, discovery, churn and the first click.

As CTV investment rises across Europe, Sofie Sue Rutgeerts explains why the real challenge is not supply but coordination across a fragmented ecosystem.

In her latest Marconi column, Annie Krukowska explores why the television industry needs to focus more on IP and less on CPMs.

As the screens in our cars get bigger and more connected, media companies sense opportunity as Christian Knaebel outlines in his newest report.

How the Creator Economy is upending the value chain of IP the industry has long relied on.

Justin Lebbon joins with UK industry legend Ian Whittaker to discuss the day’s hot topics, everything from AI panic to Barb taking on YouTube.

Audits and accreditation prove rigor, but don’t solve fragmentation, which is why only market-wide oversight can turn measurement into trusted currency.

Should a public service broadcaster, bound by Charter obligations and funded by the licence fee, be producing original content for YouTube?

Annie Krukowska on how European TV libraries now get repackaged, localized, and optimized across YouTube, FAST, and social as demand shifts.

HBO’s new channels aren’t a retreat to linear. They’re an IP-first, product-led strategy.

New research from veed analytics reveals that while AI chatbots may be good at finding TV shows, they still can’t get the links right.

In a new Marconi, Kauser Kanji looks at how Netflix has refined its internal processes so that they keep the profits flowing.