RTL AdAlliance tracked European viewing habits since 2022, here is what four editions reveal about ads, trust, discovery, churn and the first click.

As CTV investment rises across Europe, Sofie Sue Rutgeerts explains why the real challenge is not supply but coordination across a fragmented ecosystem.

In her latest Marconi column, Annie Krukowska explores why the television industry needs to focus more on IP and less on CPMs.

As the screens in our cars get bigger and more connected, media companies sense opportunity as Christian Knaebel outlines in his newest report.

How the Creator Economy is upending the value chain of IP the industry has long relied on.

Justin Lebbon joins with UK industry legend Ian Whittaker to discuss the day’s hot topics, everything from AI panic to Barb taking on YouTube.

Audits and accreditation prove rigor, but don’t solve fragmentation, which is why only market-wide oversight can turn measurement into trusted currency.

Should a public service broadcaster, bound by Charter obligations and funded by the licence fee, be producing original content for YouTube?

Annie Krukowska on how European TV libraries now get repackaged, localized, and optimized across YouTube, FAST, and social as demand shifts.

HBO’s new channels aren’t a retreat to linear. They’re an IP-first, product-led strategy.

New research from veed analytics reveals that while AI chatbots may be good at finding TV shows, they still can’t get the links right.

In a new Marconi, Kauser Kanji looks at how Netflix has refined its internal processes so that they keep the profits flowing.

Are consumers getting tired of too much virtualness? Christian Knaebel argues that they are and that’s why in-person “phygital” experiences are the next big thing.

Marion Ranchet recaps the 6 biggest takeaways from her groundbreaking Streaming Made Easy Live event during IBC.

Alan Wolk dissects the key trends at IBC 2025

Yann Colléter on how the Saudi Pro League is reinventing sports distribution, mixing TV networks, global streamers, startups and even a YouTuber to turn star power into worldwide reach.

Amazon Prime’s channel store is paying off in Europe too. The trick? It’s all turnkey as partner content is seamlessly integrated into the Amazon platform.

The UK's Barb just handed the industry a data-driven way to push back on YouTube’s “we are TV” narrative. Justin Lebbon looks at how this will impact buyer behavior.

In a further Conversation from Cannes, Justin Lebbon talks with ITV’s Kelly Williams about the future of streaming in the UK, and why he’s feeling so positive about it.

In this groundbreaking piece, Christian Knaebel argues that the major GPTs all have an Anglophone bias in their datasets, creating an imbalanced and skewed view of reality… and why we must act now to remedy that.