The Future Of Television. Dissected Daily.
When Every Number Becomes The Headline, We Stop Understanding Media Value
A call for aligning media metrics with what they're actually measuring and not just the raw numbers.
Why Attention Is A Bubble That Won't Burst
Emanuele Landi reviews Tim Hwang’s “Subprime Attention Crisis” and adds some thoughts of his own on the value of attention in today’s media economy.
AI Doesn't Need To Pass The Turing Test, Just The Cliffhanger
Annie Krukowska looks at the impact of AI-produced microdramas and what it can tell us about the future of AI production
Beyond Scale: Media Value Comes From Understanding Why People Show Up
Sofie Sue Rutgeerts on why media’s future belongs to the companies that can meet an emotional need, one that goes way beyond attention.
Media Companies Stopped Making Stars. Now They Rent Them.
Emanuele Landi argues that European broadcasters are making a mistake by relying too much on YouTube creators rather than developing their own talent.
When Brands Stop Interrupting And Start Commissioning
In her latest Marconi, Annie Krukowska looks at why the industry needs to move beyond interruptive advertising.
The Future Of Television Will Be Won Before The Screen Turns On
Sofie Sue Rutgeerts on why choosing what to watch has become part of the TV viewing experience itself.
When Quality And Value Stop Moving Together
Why quality content no longer automatically produces economic value and what you need to do to protect your IP.
We Sell Exposure And Call It Attention
Why “attention” is really just forced exposure, And why the industry needs a new model for measuring what people actually choose to care about.
The Efficiency–Effectiveness Gap: Harvesting Till There Is Nothing More To Replant
Sofie Sue Rutgeerts argues that by concentrating their dollars on sales, advertisers are neglecting their chance to build the brands that make those sales possible.
The New Commissioner
Annie Krukowska on why liquid content is forcing TV companies to rethink commissioning and IP value in a world where audiences move across platforms, feeds and AI discovery.
When IP Travels, Where Does Value Go?
Now that IP no longer has a linear journey, it’s important to examine the value of each stop holistically to understand where value is coming from.
Europe Didn't Fragment, Your Strategy Assumed It Did
Marion Ranchet looks at RTL data to explain why Europeans are still watching TV together--not solo.
Formats Are Becoming The Operating Systems Of IP
Annie Krukowska introduces the theory of “liquid content”—how the format allows content to flow from one platform to the next in the age of Feudal Media
Europe Is Not America, Your Strategy Shouldn't Be Either
RTL AdAlliance tracked European viewing habits since 2022, here is what four editions reveal about ads, trust, discovery, churn and the first click.
Europe’s CTV Market Is Growing Fast, Its Infrastructure Isn’t
As CTV investment rises across Europe, Sofie Sue Rutgeerts explains why the real challenge is not supply but coordination across a fragmented ecosystem.
Television’s Value Is Not Decided In The Ad Break
In her latest Marconi column, Annie Krukowska explores why the television industry needs to focus more on IP and less on CPMs.
The Dashboard Is The Next Media Battleground
As the screens in our cars get bigger and more connected, media companies sense opportunity as Christian Knaebel outlines in his newest report.
When Your Audience Isn’t Yours
How the Creator Economy is upending the value chain of IP the industry has long relied on.
Why Is AI Causing Market Panic – And Have Brands Over-Invested In CTV?
Justin Lebbon joins with UK industry legend Ian Whittaker to discuss the day’s hot topics, everything from AI panic to Barb taking on YouTube.