The Future Of Television. Dissected Daily.
CTV Has Reached A Turning Point: The MVPD Opportunity
Spectrum Reach’s Michael Guth breaks down their latest report to explain why MVPDs are in a prime position to meet CTV ad buyers’ needs.
Athletes Are Influencers. Sports Media Is Still Catching Up.
A new deal between Chris Paul, Genius Sports and Words + Pictures will allow athletes to take their social audiences to the next level. But will it benefit rights holders and advertisers too?
Why DisrupTV And Why Now?
V CEO Guy Edri explains why the time has come to relook at the way we think about all aspects of the TV experience.
Magnite Looks At All Sides Of CTV Today
Our latest video series, in partnership with Magnite, looks at three of the hottest issues in CTV today.
YouTube Is TV. So Why Is Almost No One Buying It That Way?
Tatari’s Dana Delle with a strong argument on why YouTube should be treated like TV and not relegated to the “digital media” bucket.
Wurl’s Dave Bernath On The Changing Nature Of FAST And CTV
In this exclusive three-part video series, Wurl CEO Dave Bernath examines the current state of FAST, sharing his unique take on the key issues and how to solve them.
Four Political Streaming Strategies Shaping The Record-Breaking 2026 Midterms
Premion’s Patrick Charland on how better data and better targeting are shaping the way campaigns will use TV advertising this year.
James Rooke On How TV Can Win Against The Platforms
Comcast Advertising President, James Rooke lays out the path TV needs to take to prevail against social platforms
Video: Stingray’s David Purdy Sounds Off On The State Of The Industry
In our latest video series, Stingray’s David Purdy talks about Audio Ads on CTV, Retails Media and the state of the European FAST market.
Hot Takes: How Are You Dealing With Fragmentation?
In our latest Hot Takes feature we asked our Thought Leaders Circle members how they are dealing with media fragmentation. Their answers may surprise you.
The Chief Data Officer Is Dead, Long Live The Chief AI Officer
Justin Evans explains what it takes to make a good Chief AI Officer and why understanding data is so important to the role.
BI’s Abby Brenker On Why Publishers Need To Move Beyond YouTube
In this Q&A, Brenker explains why BI decided to move from YouTube to FAST as a way to engage a broader audience.
The Most Powerful Screen In The Room
In this excerpt from our newest TVREV report, Alan Wolk lays out why the TV OS matters so much these days that we wrote a full-on report about it.
Video: How Fragmentation Changes The Way Marketers Build Reach
Alan Wolk sits down with Spectrum Reach’s Dan Callahan to discuss the state of the media industry and the problems caused by fragmentation.
WunderKIND Ads’ Adam Gendelman On Why The Best Ads Are The Ones That Don’t Interrupt
In this latest Innovator Spotlight from our new report on the TV OS, WunderKIND Ads’ Adam Gendelman explains why advertisers and audiences love home screen ads.
Ventura TV OS’s Rob Caruso On Reimagining the Connected TV OS For A Better Viewer Experience
From our new report on the TV OS, Ventura’s Rob Caruso on why a better ad experience makes for a better total viewing experience.
TVision Study: What We Watch When We Watch YouTube On TV
A new study from TVision reveals some big surprises about American’s YouTube viewing habits and whether YouTube really is “TV”.
V’s Guy Edri On Why “TV Is TV” Is More Than Just A Catchphrase
In the first Innovator Spotlight interview from our new report of the TV OS, V’s Guy Edri explains why we need to stop making TV so complicated.
WunderKIND Ads Is Banking On A Smarter, Kinder CTV, Part 2
In Part 2 of our video series from WunderKIND Ads, executives discuss how retail data is helping advertisers and how sports targeting is getting more sophisticated.
WunderKIND Ads Is Banking On A Smarter, Kinder CTV, Part 1
In Part 1 of our video series from Wunderkind, executives discuss retail media and life after the :30.