Magnite’s Mike Laband and MNTN’s Ali Haeri explain how their new deal will allow more advertisers to take advantage of live events, first-time TV advertisers in particular.

New research shows 78% of CTV advertisers are already running live sports campaigns. Premion's Peter Jones on what that means for local and regional brands.

iSpot’s Stu Schwartzapfel and Roku’s Miles Fisher unpack what a deeper integration between the two companies enables.

A new collab between LG Ad Solutions, AdImpact and CCR Media looks to make local CTV buying easier and more data driven across every US DMA.

Comscore’s new report on how, where, when and why consumers are using AI offers a raft of surprising insights and discoveries. We unpack.

Premion’s Daniel Spinosa on how "smart curation" helps SMBs cut through the complexity of the fragmented streaming landscape.

Social media is the new box office. But there’s a roadmap for Hollywood studios to take advantage of their audience.

AI is already helping make TV advertising more efficient and user friendly. LG Ads’ Dave Rudnick looks at what’s next.

In the second Innovator Spotlight from our new Special Report on Local TV, LG’s Keith Norman explains how local broadcasters are navigating the streaming era, especially around political advertising.

Comscore’s Melinda Gladnick talks about the messy reality of cross-platform measurement and why bringing every screen together means rethinking how the entire industry works.

In the first Innovator Spotlight from our new Special Report on Local TV, PREMION’s Daniel Spinosa explains how streaming can be local TV’s salvation.

Why does some animated IP work so well on Netflix while other titles bomb? Brandon Katz looks for the magic formula.

Tatari’s Dana Delle unpacks their new studay around Black Friday/Cyber Monday ad trends and why linear and streaming are still key to the mix.

Action and animation have become Hollywood’s go-to duo. Action pulls audiences in, and animation keeps them watching. Why they’ve become the two genres studios can still count on.

TriCoast’s Nick Risher on how a scrappy genre distributor morphed into an ad tech player—owning content and collapsing the supply chain.

Wurl’s latest report looks at how the FAST ecosystem is evolving, covering everything from viewer behavior to genre trends to ad opportunities.

Brandon Katz on the correlation between early audiences' willingness to pay to see a movie and its future streaming success

Paramount’s upcoming movie slate is a testament to its focus on younger male audiences. Brandon Katz looks at how that may impact a potential Warner merger.

TTD’s Matthew Henick explains the significance of Ventura’s deal with DirecTV and what consumers, advertisers and OEMs should expect to see.

We asked our TVREV Thought Leaders Circle members to tell us the biggest change they were seeing this fall. Their answers will surprise you.