Premion’s Daniel Spinosa on how "smart curation" helps SMBs cut through the complexity of the fragmented streaming landscape.

Social media is the new box office. But there’s a roadmap for Hollywood studios to take advantage of their audience.

AI is already helping make TV advertising more efficient and user friendly. LG Ads’ Dave Rudnick looks at what’s next.

In the second Innovator Spotlight from our new Special Report on Local TV, LG’s Keith Norman explains how local broadcasters are navigating the streaming era, especially around political advertising.

Comscore’s Melinda Gladnick talks about the messy reality of cross-platform measurement and why bringing every screen together means rethinking how the entire industry works.

In the first Innovator Spotlight from our new Special Report on Local TV, PREMION’s Daniel Spinosa explains how streaming can be local TV’s salvation.

Why does some animated IP work so well on Netflix while other titles bomb? Brandon Katz looks for the magic formula.

Tatari’s Dana Delle unpacks their new studay around Black Friday/Cyber Monday ad trends and why linear and streaming are still key to the mix.

Action and animation have become Hollywood’s go-to duo. Action pulls audiences in, and animation keeps them watching. Why they’ve become the two genres studios can still count on.

TriCoast’s Nick Risher on how a scrappy genre distributor morphed into an ad tech player—owning content and collapsing the supply chain.

Wurl’s latest report looks at how the FAST ecosystem is evolving, covering everything from viewer behavior to genre trends to ad opportunities.

Brandon Katz on the correlation between early audiences' willingness to pay to see a movie and its future streaming success

Paramount’s upcoming movie slate is a testament to its focus on younger male audiences. Brandon Katz looks at how that may impact a potential Warner merger.

TTD’s Matthew Henick explains the significance of Ventura’s deal with DirecTV and what consumers, advertisers and OEMs should expect to see.

We asked our TVREV Thought Leaders Circle members to tell us the biggest change they were seeing this fall. Their answers will surprise you.

Jon Moffie and Adam Soroca break down Magnite’s streamr.ai acquisition and why Magnite is so bullish about SMBs on CTV.

Why the big-budget, big-name R-rated adult drama, the kind of movie that routinely wound up on the Best Picture list, is not the sure thing it once was.

Comscore’s new metric ranks all the new AI tools on a variety of metrics, including desktop and mobile usage. Smriti Sharma explains the thinking and the methodology.

TVREV is going to be all over the world this fall: Amsterdam, Berlin, Cannes, Los Angeles, Munich, New York, Seoul and Tokyo. Come check us out.

Superhero media has a problem and its name is Women Under 35. Brandon Katz has some thoughts on how to fix it.