From Sports To Short Form To AI: Comscore Expands The Measurement Map
As the media universe fragments, measurement needs to expand to keep pace.
Consumers are now scattered across an array of often disconnected content bubbles and advertisers and content owners need a holistic view.
In this video series, Comscore executives and clients share three ways that Comscore is widening the lens of what gets measured.
In this first video, SVP Product Management Jen Carton explains why measuring sports—live sports in particular—is so important these days as seen through the lens of ESPN.
UPROXX VP Greg Osborne explains why his music video company’s “snackable, digestible” three-to-five minute videos can be so hard to measure, given that they are viewed on so many different devices and how Comscore gives them a single view of their diverse audience.
Consumer AI products have drastically changed how we interact with the world, and CCO Steve Bagdasarian provides a peek into how Comscore’s latest report series helps quantify which apps consumers are using, where, how and why.
