YouTube has seen enormous growth as a hub for sports content worldwide. Now comes the hard part: Merging highlight behavior with live game watching.

The NFL’s YouTube strategy around the NFL Draft has a long-form creator flavor to it.

The NFL isn’t waiting for traditional TV to build out how it increases media revenues. It’s using streaming to grow revenues rapidly, with or without networks.

In this new Thought Leaders Circle video series, we look at how Comscore is expanding its measurement universe.

in a move that could topple the larger regional sports network model, nine MLB teams have cancelled contracts with FanDuel Sports Network.

Sports rights conversations have focused primarily around Fox and ESPN in recent years, but NBC has quietly made itself into a power player on the back of premium events.

MLB’s 2025 season was a success on TV — now how does it grow on that when the possible outcomes have such a wide range of audience possibilities?

Was the NFL’s first free YouTube game a success? That’s tough to nail down, which showcases limitations (and opportunities).

MLB’s rumored new deal with ESPN could set the stage for the end of the regional sports network era.

Rob Manfred’s recent statements on MLB expansion and realignment take an interesting approach to greater national TV relevance.

Bundles are returning in earnest now, as sports helps spur a return to centralized programming options for consumers (who have been clamoring for it).

Disney’s Bob Iger shook things up this week, announcing a major deal between ESPN and the NFL and a merger of the Disney+ and Hulu apps. Explainer-In-Chief Alan Wolk unpacks.

As ESPN closes in on potential new additions like NFL media and the MLB rights it recently walked away from, its streaming strategy is starting to become clearer.

After months of talk around what ESPN and MLB’s split meant for everyone… the two may wind up back together in a way that benefits both parties.

ESPN’s price model for a new streaming service makes financial sense. But how does it sell consumers on needing it?

Fox and the NFL are taking aim directly at ESPN’s College Football Playoff games with a pair of marquee December Saturday contests this season.

The NHL’s exciting playoffs are likely to once again lack the TV audiences to match. What if a post-cable approach could change that?

TVREV originals this week from analysts who tell it like it is.

ESPN and MLB going their separate ways on game rights could be a major fork in the road for televised sports (or at least, baseball).

Recent events show more concerted efforts for sports to be available on both streaming and linear as the two sides realize they need each other for this whole ecosystem to work…