The 2026 FIFA Men’s World Cup will see a record 69 matches on Fox’s broadcast network, as the event moves back to summer while largely taking place in the U.S. next year.

In this episode The Revisionists, we feature Nick Buzzell, Chairman and CEO of NBTV, the company behind the patented BuyBar technology that turns any screen into a store.

A new report from LG Ads looks at how today’s advertisers are approaching the old conundrum of how to balance creativity and data.

iSpot data from Q3 shows a TV landscape steadying, with more spend and ad minutes, while reach and airings decline slightly.

In this episode of The Revisionists, John Hoctor shares how Newton Research works, why industry-specific focus matters in AI, and what predictive media modeling means for the future of television.

In this episode of The Revisionists, Vica’s Michael Shields discusses how his company is bringing CTV advertising to businesses that have never had access before.

“Having our first party data integrated into SpringServe has been really key to making sure we're serving the most relevant ads and also being able to offer clients full service LG capabilities through programmatic,” said Kelly McMahon, LG Ads.

iSpot’s new first-half TV report showcases how streaming is growing steadily, primetime’s ability to survive, and the ad market’s increasing consolidation around top networks.

VIZIO’s Travis Hockersmith sat down with Marketecture Media’s Jeremy Bloom to discuss VIZIO’s evolution, the rise of programmatic, and how Walmart’s acquisition is opening new doors for advertisers and CPG brands alike.

Built in partnership with OpenGlass, Wunderkind’s CTV Pause Ads brings standardization and scale to a format that’s been widely used—but difficult to buy.

In this Q&A, Madhive’s Spencer Potts sits down with Marketecture’s CEO Ari Paparo to talk about how Madhive is using AI to simplify the chaos of local digital advertising.

iSpot CEO Sean Muller sat down with Media Cartographer Evan Shapiro for Big Brains to talk about helping advertisers unify their data.

During a recent panel hosted by Marketecture and TVREV, industry leaders talked about how streaming, data, and AI are reshaping the way advertisers reach and resonate with diverse audiences.

Guerra recently spoke with Marketecture Media Co-Founder Jeremy Bloom about the origins of Advance Women, the power of “friend-tors,” and why authenticity is key.

In a panel hosted by Marketecture and TVREV, iSpot’s Stu Schwartzapfel and LinkedIn’s Lee Womer make a compelling case for why B2B marketers should be leaning into CTV.

Programmatic campaigns across DirecTV’s expanded footprint are seeing increases of as much as 50% in response rates.

Gracenote study finds that that while contextual is building confidence in CTV advertising, there’s a lack of data, especially in sports

Netflix rolls out big numbers and said its ad-tech suite is coming to a market near you

Better targeting, of the likes provided by LinkedIn, has given B2B brands the courage to dip their toes in the CTV water, using the power of emotion to supplement the power of logic.

Leap Media brings TV advertisers a syndicated package that includes content from top producers, targeted linear and digital distribution, while its nimble structure allows for value pricing.

54% of marketers are looking to reduce budgets in 2025, a new Nielsen report says

Comscore’s Rachel Gantz on why the industry needs their new Certified Deal IDs and why they chose Magnite as their launch partner.

Streaming’s share of impressions rises to 14%

The digital giants are seeing double-digit gains as they pour resources into better targeting and increased effectiveness.

“At at the end of the day, we're still going to use this as a moment to push towards more performance oriented television,” says Roku’s Jordan Rost

Recap of our latest TVREV webinar with Mediaprobe which explored how emotional impact affects impression quality and why that’s important for navigating the Upfronts.

“Finding the ideal reach and frequency is a reality with new technology,” the report says.

Viant Household ID, Yahoo ConnectedID, First-ID, the Trade Desk’s EUID and Critco HEM added