Sports rights conversations have focused primarily around Fox and ESPN in recent years, but NBC has quietly made itself into a power player on the back of premium events.

MLS matches will now be included in Apple TV subscriptions, as the service adjusts how it’s positioning itself in the market.

The World Series was a global affair this fall, in part fueled by impressive performance for international videos on YouTube.

The 2026 FIFA Men’s World Cup will see a record 69 matches on Fox’s broadcast network, as the event moves back to summer while largely taking place in the U.S. next year.

F1 is coming to Apple in 2026 — but does that mean anything for either without a larger Apple investment in sports?

Audience figures for the Mariners (and Dodgers) are faring just fine so far — across TV and YouTube — which may quell fears of a West Coast World Series spelling doom for MLB ratings.

MLB’s 2025 season was a success on TV — now how does it grow on that when the possible outcomes have such a wide range of audience possibilities?

The NFL wants to start renegotiation talks for its lucrative media rights four years before its opt-out clause, and TV can’t really say no.

The Masters has added Amazon Prime Video to its list of media partners, yet again opening up new opportunities around the event.

Was the NFL’s first free YouTube game a success? That’s tough to nail down, which showcases limitations (and opportunities).

The NFL’s return means a lot to TV. We dive into the data behind iSpot’s new report to show just how much impact it has for networks and advertisers.

MLB’s rumored new deal with ESPN could set the stage for the end of the regional sports network era.

Rob Manfred’s recent statements on MLB expansion and realignment take an interesting approach to greater national TV relevance.

Bundles are returning in earnest now, as sports helps spur a return to centralized programming options for consumers (who have been clamoring for it).

MLS is punting on a decision around aligning to the FIFA calendar for now; but is it simply too late to make a change at this point, especially when surveying the U.S. TV landscape?

As ESPN closes in on potential new additions like NFL media and the MLB rights it recently walked away from, its streaming strategy is starting to become clearer.

After months of talk around what ESPN and MLB’s split meant for everyone… the two may wind up back together in a way that benefits both parties.

This year’s NBA Playoffs paid big dividends for advertisers year-over-year, as the league seemingly beat the “small market” allegations, especially for QSR brands.

Which NFL games are likely to draw the biggest TV audiences this season? We took a swing at the games that have network and streaming partners (and TV viewers) excited.

On-field rule changes have helped MLB embrace younger fans. The league is now eyeing an expansion into more TikTok content as baseball’s social video success grows.

ESPN’s price model for a new streaming service makes financial sense. But how does it sell consumers on needing it?

Fox and the NFL are taking aim directly at ESPN’s College Football Playoff games with a pair of marquee December Saturday contests this season.

New York and Los Angeles haven’t been pulling their weight lately for the NHL and NBA. We put a spotlight on the role of big-market teams in their respective playoffs.

MLS still benefits greatly from its exclusive Apple TV+ deal. But recently, clubs have been finding workarounds to earn more exposure (and revenues) from local broadcasts, too.

The NHL’s exciting playoffs are likely to once again lack the TV audiences to match. What if a post-cable approach could change that?

Women’s sports are booming, but perceptions remain rooted in years past. A new report from Paramount Advertising helps dispel those myths with a roadmap for brands who want to take advantage of this growing market.

A trio of new reports from LG Ad Solutions examine the rapid growth of live sports on streaming in the US, UK and Canada with some very eye-opening stats.

ESPN and MLB going their separate ways on game rights could be a major fork in the road for televised sports (or at least, baseball).

StreamLayer CEO John Ganschow breaks down how their tech lets live sports streamers cash in on key moments—timeouts, substitutions, and more—by serving real-time, event-triggered ads without messing with the fan experience.

Recent events show more concerted efforts for sports to be available on both streaming and linear as the two sides realize they need each other for this whole ecosystem to work…