The Future Of Television. Dissected Daily.
Tube Trends: World Cup Gives Brands Rare Chance To Connect Globally
The biggest World Cup ever gives brands an opportunity to forge global audience connections — something many are doing via YouTube already.
Netflix’s Global Hits That U.S. Audiences Ignore
Non-English content is on the rise globally. But American audiences continue to ignore practically everything that isn’t ‘Squid Game.’ Here’s why it matters for Netflix and the entire streaming industry.
Tube Trends: ‘Backrooms’ Takes Box Office, TikTok By Storm
A24’s “Backrooms” was a box office sensation this weekend, thanks in part to TikTok hype that drove butts in seats at the theater.
Tube Trends: On YouTube, Colbert Lands Where Fans Already Are
Colbert’s potential YouTube move is a migration to where he — and the rest of traditional late night — has already established an engaged audience.
Tube Trends: How YouTube Creators Are Using Longer Videos To Compete With TV
YouTube wants its creators to make more TV-like content. From a run-time perspective, the transition is already happening on the platform.
Netflix Action Movies Don’t Need Everyone. They Need This Audience.
There’s a very straightforward reason as to why Netflix continues churning out action movies. The genre delivers a consistent audience and consistent viewership—which advertisers love.
Tube Trends: Can YouTube Be Everything, Everywhere, All At Once?
At Upfronts, YouTube made the case that it IS TV. It’s hard to deny the platform has a hold on audience attention at this point.
As Advertisers Chase Outcomes, Smart TV OEMs Gain Ground
iSpot found that ad buying through smart TV OEMs jumped to 55% in 2026
Tube Trends: How YouTube Has Turned Itself Into a Sports Hub
YouTube has seen enormous growth as a hub for sports content worldwide. Now comes the hard part: Merging highlight behavior with live game watching.
Hot List: Reflections From Possible, AI Robots Paid As Actors, More
The latest TVREV originals.
Tube Trends: Now Creators Are Taking Over The NFL Draft
The NFL’s YouTube strategy around the NFL Draft has a long-form creator flavor to it.
The Streaming Audience Is Getting Narrower, Not Bigger
Streaming was meant to broaden audiences. But in recent years, core streamers are more concentrated and narrow. What are the implications for Hollywood?
Hot List: So Much Is Possible
PLUS: Alan Wolk on Netflix’s shaky ad business, Tim Hanlon on why USDTV might deserve a second chance, and a episode 6 of In the Vicinity.
Tube Trends: How TurboTax Owns Tax Season On YouTube
TurboTax’s 2026 approach to tax season shows how a brand can use social video to drive significant audience reach and control conversation in the lead-up to a specific event.