What is driving Oscars video trends in the lead-up to this year’s awards?

PLUS: Come see TVREV IRL. Check out the TVREV track in NYC March 11 at Marketecture Live III.

Theatrical box office remains the goal of all movies. But audience tracking data can help studios optimize for at-home money-making before the film even releases.

Late-night TV is under fire… but have already found YouTube as a workaround to the various challenges being lobbed at it.

The Inscape co-founder on building ACR from scratch, why startups require delusion, and how Gray Swan is using AI to help CTV companies stop staring at dashboards—and start flying the plane.

PLUS: Come see TVREV IRL. Check out the TVREV track in NYC March 11 at Marketecture Live III.

Everyone’s debating synergies, churn, and the “ticking fee.” They’re missing the real story. This isn’t about streaming scale. It’s about training data dominance.

MrBeast’s focus on giveaways has fueled all-time highs in views and engagement — and has laid the groundwork for content growth that brands and publishers haven’t necessarily picked up on yet.

Whether you’re a social media creator, legacy film studio, or historic cable brand, reaching and activating audiences has never been so difficult.

PLUS: The Revisionists with OpenAP’s Brittany Slattery, Warner Bros. hijinks, and more

Does social video have a “prime time” window? John Cassillo explores.

Christopher Nolan’s ‘The Odyssey’ will undoubtedly be a box office winner. But can it surpass the moneymaking highs of ‘Oppenheimer?’

PLUS: ChatGPT’s ads thing, freeing the airwaves, audits and accreditation, and more

Comedies have shrunk as part of TV and movies, but they’re still alive and well on YouTube, as data from Tubular shows.

Most major films generate strong interest. Only some convert it into urgency. A look at why box office outcomes diverge even when audiences are paying attention.

PLUS: ChatGPT’s ads thing, freeing the airwaves, audits and accreditation, and more

Bad Bunny’s Gen Z appeal is a big part of the NFL’s larger efforts to get younger, and stay ahead of the streaming curve.

As AI-fueled video floods YouTube, brands chasing efficiency risk alienating consumers — and undermining YouTube’s push to win TV ad dollars.

A look at the increasing footprint of creators during the Super Bowl, as the NFL and advertisers invite digital video further into its domain.

Hollywood continues to misunderstand the economics of sequels, leaving industry execs scratching their heads over the front-loaded box office.