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Tube Trends: What Media Companies Can Learn From The World Cup
The World Cup provided media companies with some significant takeaways around how to handle future events — with or without broadcast rights.
Tube Trends: How 2-To-5 Minute Videos Are Making A Comeback
Shorts are still big. But for media companies, 2-to-5 minute videos are gaining steam in 2026.
Tube Trends: Media Emphasizes Theatrical For Summer Movie Season
Theatrical trailers made up many of the most-viewed U.S. media videos in June 2026, as these creators push for movie audiences.
Tube Trends: U.S. News Publishers Lean Into Sports On YouTube
U.S. news & politics publishers are leaning into sports to capitalize on a busy June. But is it a sustainable focus given volume required?
Tube Trends: How ESPN Is Covering World Cup Without TV Rights
ESPN doesn’t have World Cup rights, but is still finding ways to cover the event via social video.
Tube Trends: World Cup Gives Brands Rare Chance To Connect Globally
The biggest World Cup ever gives brands an opportunity to forge global audience connections — something many are doing via YouTube already.
Netflix’s Global Hits That U.S. Audiences Ignore
Non-English content is on the rise globally. But American audiences continue to ignore practically everything that isn’t ‘Squid Game.’ Here’s why it matters for Netflix and the entire streaming industry.
Tube Trends: ‘Backrooms’ Takes Box Office, TikTok By Storm
A24’s “Backrooms” was a box office sensation this weekend, thanks in part to TikTok hype that drove butts in seats at the theater.
Tube Trends: On YouTube, Colbert Lands Where Fans Already Are
Colbert’s potential YouTube move is a migration to where he — and the rest of traditional late night — has already established an engaged audience.
Tube Trends: How YouTube Creators Are Using Longer Videos To Compete With TV
YouTube wants its creators to make more TV-like content. From a run-time perspective, the transition is already happening on the platform.
Netflix Action Movies Don’t Need Everyone. They Need This Audience.
There’s a very straightforward reason as to why Netflix continues churning out action movies. The genre delivers a consistent audience and consistent viewership—which advertisers love.
