This year, retailers appear to be using YouTube much like they use traditional TV — making a lot of noise despite competition. But it’s paying off, at least when it comes to views.

With holiday shopping season already in full swing, Kohl’s is showing how to succeed early by using social video (and specifically, YouTube).

PLUS: Alan Wolk takes on the death of the sitcom, hear from LG’s Keith Norman, and don’t forget to download our new local TV report

Should brands be investing in Longs? Data reveals it’s an uphill battle on YouTube — but so is the overcrowded Shorts space.

PLUS: TVREV’s new report on local, Alan Wolk on polling and the brand conundrum, hear from Premion’s Daniel Spinosa and Comscore’s Melinda Gladnick

TVREV’s new report on local, Alan Wolk on Paramount, AI creators, and more.

Jimmy Kimmel’s return has put up bigger numbers on late night TV, but those figures (and its potential relevance) get even bigger when looking at social video.

Alan Wolk on who will buy Warner Bros., TriCoast’s Nick Risher on accidentally becoming an ad tech company, Nick Buzzell on the future of shoppable TV, and more

PLUS: Brian Lamb explains C-SPAN to Rio Damata.

Audience figures for the Mariners (and Dodgers) are faring just fine so far — across TV and YouTube — which may quell fears of a West Coast World Series spelling doom for MLB ratings.

This week we’ve got a new format.

iSpot data from Q3 shows a TV landscape steadying, with more spend and ad minutes, while reach and airings decline slightly.

PLUS: In this week’s Hot List must read, Alan Wolk builds his body of work about the Death of Monoculture.

The real game-changer this week is the wave of AI-powered ad tools hitting the market—Roku, Amazon, and Comcast all launching within days of each other.

PLUS: Why were YouTube’s NFL numbers underwhelming side compared to Netflix? Why would Warner renew Nielsen? And more.

Was the NFL’s first free YouTube game a success? That’s tough to nail down, which showcases limitations (and opportunities).

PLUS: Will Bari Weiss take over CBS News, how ATSC 3.0 could reinvent local media access, and more.

The Revisionists: How AI is Being Used to Transform Viewer/Consumer Research- A Conversation with Megan Daniels of MX8 Labs

A study from New America and MarketCast highlights a significant business opportunity for streamers around relatable storytelling.

The NFL’s return means a lot to TV. We dive into the data behind iSpot’s new report to show just how much impact it has for networks and advertisers.