In the latest Innovator Spotlight from our Local TV report, Comscore’s Jon Carpenter explains that the real challenge isn’t fragmentation, but proving local broadcasters’ full cross-platform audience value to advertisers.

PLUS: Alan Wolk takes on the death of the sitcom, hear from LG’s Keith Norman, and don’t forget to download our new local TV report

PLUS: TVREV’s new report on local, Alan Wolk on polling and the brand conundrum, hear from Premion’s Daniel Spinosa and Comscore’s Melinda Gladnick

Comscore’s Melinda Gladnick talks about the messy reality of cross-platform measurement and why bringing every screen together means rethinking how the entire industry works.

TVREV’s newest Special Report looks at all the reasons why local TV remains more relevant than ever, even in the midst of a streaming revolution.

Two big trends we’re seeing and why they’re important: SMBs heading for CTV and measuring how, when, where and why people use AI.

Comscore’s new metric ranks all the new AI tools on a variety of metrics, including desktop and mobile usage. Smriti Sharma explains the thinking and the methodology.

In Part 2 of our new video series from Cannes, hear top executives from Seedtag, IRIS.TV, Paramount Advertising, and Comscore talk about creative solutions they’ve had to the industry’s biggest challenges.

At Cannes Lions, Marketecture Media co-founder Jeremy Bloom sat down with Jackelyn Keller, CMO of Comscore, to talk about the future of measurement.

In Part 1 of our new video series from Cannes, hear top executives from VIbe.co, PREMION, KERV.ai, and Comscore talk about creative solutions they’ve had to the industry’s biggest challenges.

In the latest excerpt from our new report on Currency In The Age Of Streaming, Comscore’s Frank Friedman dissects our current currency conundrum and how we got here.

This is the first Innovator Spotlight excerpt from our new Special Report, Currency Reimagined: What Matters Most In The Age Of Streaming, featuring Magnite’s Kristen Williams.

This week’s Hot List dives into how Google is reshaping the future of TV, with fresh data, sharp analysis, and a packed lineup of events and reports from TVREV.

54% of marketers are looking to reduce budgets in 2025, a new Nielsen report says

Comscore’s Rachel Gantz on why the industry needs their new Certified Deal IDs and why they chose Magnite as their launch partner.

This week’s TVREV Hot List explores the looming impact of AI on TV, fresh momentum in measurement from Comscore, iSpot, and Tubular, and why smart monetization is key as CTV proves its growing value with massive March Madness reach.

‘Households With’ metrics provide info on age and gender for all 210 local markets and national TV based on big data

Viewership was low in Monterey-Salinas and other West Coast markets

“In the past, there was legacy and everyone else. Now everyone’s in the same boat,” Friedman says

Nielsen isn’t going anywhere and why that actually benefits their newly ascendant rivals, plus how the Oscars can help make movies great again.