Holiday Hot List: Netflix Wins A Bad Fight, VIZIO Shows Holiday Spirit

Data & Measurement
Written By Jason Damata

“The bitterness of poor quality remains long after the sweetness of low price is forgotten.” -Benjamin Franklin

There is a funny thing about supply and demand. While it underpins the laws of economics, it is not a reliable indicator of quality.

The Jake Paul fight on Netflix is a great example. It was a terrible display of boxing by all counts. But for Netflix, it was part of a winning strategy.

Another great example of supply and demand not connoting quality is TikTok, the runaway train in social video which also doubles as a dangerous ground for shaping the world view of our citizens, as Alan Wolk’s latest piece covers.

On the holiday front, Jessika Walsten looked at VIZIO’s approach to holiday advertising and show through data and examples, just how much TV is evolving the relationship between customers and brands. And our partners at The Measure have a new free insights report on holiday shopping with data from iSpot, Tubular, MX8, Wunderkind and more .

Plus we have two hot takes on the Oscars on YouTube- including exclusive audience data to back up the decision- a thoughtful piece on PBS from Hanlon, and a fresh take on why Avatar’s new movie is down so much from the last installment from Brandon Katz.

Thanks for your support in 2025!

Instagram Debuts On Amazon Fire TV, Bringing Reels To Living Room [Deadline]

  • TL;DR: Meta is testing a U.S.-only Fire TV app designed for co-viewing and lean-back consumption. The app supports up to five linked accounts per household, smoothing the handoff from mobile to TV and reinforcing Reels as an entertainment destination, not just a mobile feed.

HBO Rolls Out Linear Channels [Alan Wolk]

  • TL;DR: HBO Max is rolling out curated, always-on channels to recreate lean-back viewing inside streaming. The feature lets viewers jump into continuous feeds by franchise or genre, starting live and offering standard controls like rewind, fast-forward, and skip.

The VAB’s Latest Report Puts Nielsen’s Big Data + Panel Methodology On Blast [AdExchanger]

  • TL;DR: The Video Advertising Bureau’s latest analysis highlights large audience swings — in some cases ±20% or more — when comparing Nielsen’s Big Data + Panel methodology to legacy panel-only results across key demographics.

Recommended Reading:

Hanlon’s Local Links:

Jason Damata

Jason is the founder and CEO of Fabric Media, a media incubator and talent consortium. The company serves leading-edge TV disruptors- from data and analytics platforms to TV networks to emotional measurement companies. Damata has traveled the country for C-SPAN, where he worked with MSOs, produced educational political programming. He has served as CMO of Bebo when it was the world's 3rd largest social network, led marketing for Trendrr until it was acquired by Twitter and helped build the world's largest LIVE broadcast offering at explore.org where he built up a global syndication network. He is an analyst for companies on the edge of TV innovation such as iSpot, Inscape, Canvs, TNT and more.

http://linkedin.com/in/jasondamata
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Netflix Wins A Terrible Fight.