Everything you missed last week from TVREV

Originals from Your Friends at TVREV

Originals from Your Friends at TVREV

In this week’s TVREV must read, Alan Wolk coins another keeper term connected to this phenom, “Feudal Media”.

Originals from Your Friends at TVREV

Originals from Your Friends at TVREV

Cannes was all buzz, but Amazon and Walmart dropped the real bombshells in TV ads—what it all means is still up in the air.

A baker’s dozen (+1) of TVREV OG’s, two new special reports, and catch us if you Cannes in the French Riviera

Kicking off with some LA drama (the political kind), this week’s Hot List tees up big summer moves from TVREV—from Stream TV panels, to Cannes content shoots and the return of “Explain it to a Teenager.”

This week’s Hot List dives into how Google is reshaping the future of TV, with fresh data, sharp analysis, and a packed lineup of events and reports from TVREV.

This Memorial Day, TVREV reflects on the sacrifices that made American media possible, exploring how the post-WWII TV boom shaped culture and conflict—and what might’ve been lost if history had turned out differently.

This week’s Hot List dives into how following the money explains Amazon’s rise in TV, the growing role of data in Upfronts, and why platforms, publishers, and even baseball must adapt to win both attention and ad dollars.

Prom season, Pope news, and programmatic pitches—this spring’s NewFronts proved that everyone from Walmart to LinkedIn wants in on TV’s makeover, and even the networks are starting to dress like cross-platform influencers.

The NewFronts have shifted from showcasing digital upstarts to spotlighting TV manufacturers and their operating systems as the new power players in connected TV and advertising.

Hello from Possible, the Cannes before the Cannes, where the attendees aren’t interloping on tech or creativity, but rather have something dedicated to marketing not run by dorks. And for now, it’s working.

As TV’s past fades, this week’s Hot List dives into the data-driven future of media—from Walmart’s NewFronts push to YouTube’s March Madness surge—revealing how the industry is reinventing itself for the spring season of performance.

This week’s TVREV Hot List explores the looming impact of AI on TV, fresh momentum in measurement from Comscore, iSpot, and Tubular, and why smart monetization is key as CTV proves its growing value with massive March Madness reach.

A lobbyist says TV ads on FOX can sway the President, while streamers are pulling ahead with fewer, smarter ads.

Springtime is finally here.

2 weeks worth of TVREV originals and Measure snackables