PLUS: Alan Wolk takes on the death of the sitcom, hear from LG’s Keith Norman, and don’t forget to download our new local TV report

AI is already helping make TV advertising more efficient and user friendly. LG Ads’ Dave Rudnick looks at what’s next.

In the second Innovator Spotlight from our new Special Report on Local TV, LG’s Keith Norman explains how local broadcasters are navigating the streaming era, especially around political advertising.

TVREV’s newest Special Report looks at all the reasons why local TV remains more relevant than ever, even in the midst of a streaming revolution.

A new report from LG Ads looks at how today’s advertisers are approaching the old conundrum of how to balance creativity and data.

TVREV and LG Ad Solutions have teamed up to explore how advertisers are balancing what we call the art and science of CTV.

“Having our first party data integrated into SpringServe has been really key to making sure we're serving the most relevant ads and also being able to offer clients full service LG capabilities through programmatic,” said Kelly McMahon, LG Ads.

In Part 2 of our series on Data and Creativity from LG Ad Solutions, we explore how data can inform creative decisions without dictating them and why ads shouldn’t feel like interruptions.

In our new video series, shot at Cannes for LG Ad Solutions, we look at the impact that data has had on creative advertising on CTV.

LG Ad Solutions CMO Tony Marlow joins TVREV’s Alan Wolk to break down how today’s smart TVs are transforming from passive screens into powerful commerce and entertainment hubs.

In the first videos from our new series shot at POSSIBLE 2025, top industry executives lay out what’s possible if everything turns out the way their company envisions it and what a wonderful world that will be for us all.

Everyone’s buzzing about Netflix’s new interface, but Wolk wonders if it’s really all that. Plus a look at why the OEMs now rule the roost at the NewFronts

As the Feds go after TV’s biggest rivals, the industry should be jumping for joy and learning how to work together to take advantage of the moment. And why emotion is so important to advertisers at a time when data reigns supreme.

We’ve been talking about shoppable TV for years, but a new report from LG Ad Solutions offers some solid evidence that the shift from theory to reality may finally be underway.

A trio of new reports from LG Ad Solutions examine the rapid growth of live sports on streaming in the US, UK and Canada with some very eye-opening stats.

TVREV Originals from Hanlon, Lafayette, Cassillo and Wolk.

A new study from LG Ad Solutions and iSpot highlights the impact just shifting a small part of your budget from linear to CTV can make.

TVREV’s Thought Leaders Circle members share their thoughts on the rise of contextual targeting on CTV.

A TLC Case Study on how Teads’ home screen campaign for Air France on LG TVs resulted in significant brand lift.

ICYMI News From Your Friends At TVREV and The Measure