All Grown Up: FAST Comes Of Age
A new Special Report from TVREV
When I coined the term FAST back in 2018, it was a goofy acronym for a category most people in the industry weren't sure would amount to much.
Six years later, FAST accounts for around 10% of all U.S. TV viewing. Conferences have been built around it. Entire teams inside media companies exist just to manage it.
In other words, it has gone from interesting side business to core part of how television works.
But growth brings problems. Real ones. The kind the industry can no longer afford to ignore.
Our new TVREV Special Report — All Grown Up: FAST Comes of Age — is based on dozens of off-the-record conversations with executives across platforms, agencies, content owners and ad tech. It covers what's working, what's broken, and where this is all heading:
Why transparency remains FAST's most stubborn problem
Where the revenue splits between aggregators and content owners are breaking down
Why measurement fragmentation may be pushing buyers toward YouTube
How contextual targeting is becoming the most viable path for scalable ad targeting
Which players and strategies are positioned to win — and which aren't
Free to download thanks to our most generous sponsors Gracenote, LG Ad Solutions and Magnite, whose leaders share their perspectives in our Innovator Spotlight interviews.
