
The Future Of Television. Dissected Daily.
The Ad Server Is Playing A Leading Role At Magnite
“Having our first party data integrated into SpringServe has been really key to making sure we're serving the most relevant ads and also being able to offer clients full service LG capabilities through programmatic,” said Kelly McMahon, LG Ads.
Why Interoperability And Transparency Are The Real Currency In Ad Tech
This is the first Innovator Spotlight excerpt from our new Special Report, Currency Reimagined: What Matters Most In The Age Of Streaming, featuring Magnite’s Kristen Williams.
Anoki Integrates With Magnite While Seedtag Adds Neuroscience To Find Emotional Connections
Gracenote study finds that that while contextual is building confidence in CTV advertising, there’s a lack of data, especially in sports
More Studies Show Streaming Gains
Biggest streaming title is ABC’s long-running drama ‘Grey’s Anatomy’
Comscore’s Rachel Gantz On Why Programmatic Needs A Quality Filter
Comscore’s Rachel Gantz on why the industry needs their new Certified Deal IDs and why they chose Magnite as their launch partner.
Better Reach, Impact: Ad News from Innovid, iSpot and Magnite
“Finding the ideal reach and frequency is a reality with new technology,” the report says.
Hot List: When The Truth Is Hard To Find
2 weeks worth of TVREV originals and Measure snackables
Magnite Study Says YouTube Is Still Not TV, Especially When It Comes To Ad Performance
Is CTV more effective than video sharing platforms? A new report from Magnite shows some interesting differences.
Hot Takes: CTV’s Contextual Revolution
TVREV’s Thought Leaders Circle members share their thoughts on the rise of contextual targeting on CTV.
Sean Buckley on Magnite’s Mission To Streamline Disney’s Ad Game Across Platforms And The World
Q&A with Magnite CRO Sean Buckley about their long-standing and ever-evolving relationship with Disney.
Privacy, Data, and CTV: Magnite’s Approach to Retail Media
In this Q&A from our recent report, Retail Media On CTV 2024, Gretchen Bobroff explains how Magnite simplifies retail media by integrating tech, prioritizing privacy, enhancing programmatic efficiency, and leading in premium video.
Long Live Ad Networks?
Ad tech companies are bypassing middlemen with direct and curated ad networks, questioning the need for traditional ad tech and its impact on smaller publishers.
Magnite’s Erik Brydges On Why CTV Is Winning Over Political Advertisers
The first Innovator Spotlight interview from our new Special Report on Political Advertising on CTV features Magnite's Erik Brydges explaining why CTV is such a powerful medium for campaigns.
Magnite’s Rebekah Kennedy Explains Brand Partnerships To A Teenager
Rebekah Kennedy, Director of Brand Partnerships at Magnite, explains what she and her company do to teenager Jensen Muller.
VIZIO’s Travis Hockersmith On The Future Of Native Ads In CTV
Magnite’s Chris Signore sits down with VIZIO’s Travis Hockersmith in this double Thought Leaders Circle Q&A about the value of native ads on CTV.
Hot Takes: What We’re Bullish On Right Now
We asked our TVREV Thought Leaders Circle members what they were most bullish about for the year ahead. Some of their answers will definitely surprise you.
Embracing Fragmentation: How to Maximize Reach this Election Cycle
Magnite's Ryan Kenney delves into the role of CTV in political advertising , with an emphasis on its brand safety, targeting and local advertising capabilities.
The Mild Trickle Of Cord Cutting Continues, Streaming Gets A Little More Mainstream
The latest cord cutting numbers reveal that hybrid viewing is here for a while longer…which is why a new deal between Mediaocean and Magnite makes so much sense.
Hot Takes: Our Thought Leader Circle Members’ Predictions For 2024
2024 predictions from TVREV’s always insightful Thought Leaders Circle members.