Creativity Isn’t Just For Creatives, Part 2
In case you’d forgotten amidst all the pomp and rosé, the official title of the event held every June in the south of France is the “Cannes Lions International Festival of Creativity.”
But why let the ad creatives get all the attention?
As you’ll learn in the second and final part of our new video series, On Creativity, the solutions businesses make can be every bit as creative.
Watch and learn!
“Marrakesh is very different than your trip to Jamaica”
Watch as Seedtag's Brian Danzis explains why contextual is about more than just running travel ads on travel sites, why some people like taking balloon rides over the desert and how Seedtag is using the "supertrifecta" of intention, emotion, and interest to reach consumers.
Why do crime shows and pets drive software downloads?
It’s the question IRIS.TV's Field Garthwaite’s mind as he explains how the data from the IRIS_ID allows them to uncover new patterns--like that fact adjacency to crime shows and pet content drove more downloads for their software client than any other type of content.
Small businesses can’t wait months to see if their TV spots are working
That’s a truth Paramount Advertising’s Steve Ellis is very aware of: SMBs need the same immediate measurement from TV that they get from digital platforms. Ellis walks us through how Paramount is delivering for them with pixels that track everything from ROAS to in-store visits, giving SMBs the same degree of granularity they currently get from social and digital.
”At the end of the day, we’re all just trying to move products off shelves.”
In our final video, Comscore's Sam Marc explains why the best way to move product is to "talk to your customer in a way they want to be talked to" and how Comscore data takes consumer behavior and turns it into an understanding and then, ultimately, real impact.
