In Part 2 of our new video series from Cannes, hear top executives from Seedtag, IRIS.TV, Paramount Advertising, and Comscore talk about creative solutions they’ve had to the industry’s biggest challenges.

Gracenote study finds that that while contextual is building confidence in CTV advertising, there’s a lack of data, especially in sports

In Part 2 of our “What’s Possible” video series, we hear from more industry thought leaders on what the future will look like.

Seedtag's Mike Villalobos explains how contextual targeting lets them find "the white spaces" for brands and reflects on how their recent acquisition of Beachfront will allow them to do that better and more efficiently on CTV.