What’s Possible, Part 2
When we went down to POSSIBLE (I always try to give my brothers and sisters in ALL CAPS some love) the sun, the sand, the sea, the ultimate midcentury modern hotel lobby, all seemed to inspire one thought: What’s Possible?
And so a video series was born.
In it, you will find some of the industry’s leading lights talking about what is possible, what the world looks like if the stars align and all their plans come to fruition.
The goal is to inspire, to give wings to dreams and to show you the world as it could be.
Or at least our little corner of it, anyway.
This is PART 2 of the series—you can see PART 1 here.
First up this week is Gracenote’s Bill Michels who explains how all that metadata they’ve been collecting across multiple industries will make the CTV viewing experience every bit as fulfilling and personalized as Instagram and TikTok.
Next up is IRIS.TV CEO Field Garthwaite who explains how his company’s IRIS_ID will ensure that brands place their commercials next to content that vibes with the ad and how that will lead to better results for marketers and consumers.
Ramsey McGrory and Mediaocean want to see a more efficient industry. And Ramsey lays out just how they plan to do that with smarter messaging, better data, and real integration.
Seedtag’s Daniel Church tells us about how next gen contextual is going to create better ad experiences by analyzing content scene by scene to ensure that the right ads show up at the right moments.
Finally, Premion’s Daniel Spinosa explains why local broadcasters will continue to be a key piece of the full-funnel puzzle… along with CTV, display, audio and OLV.
