Premion’s Blake Hebert reflects on what shifting mindsets on the way TV advertising is bought, sold and planned mean for the future.

In Part 2 of our “What’s Possible” video series, we hear from more industry thought leaders on what the future will look like.

As part of our recent local report, Tom Cox, of Premion and TEGNA discusses OTT advertising and how it specifically factors into what's become a very localized TV environment.

What could the future of OTT attribution look like? Premion's Tom Cox explains in today's video, as part of our "Eyes on Local" focus.