The Future Of Television. Dissected Daily.
From ACR Pioneer to Agentic Ad Ops: Zeev Neumeier’s Next Act: Gray Swan
The Inscape co-founder on building ACR from scratch, why startups require delusion, and how Gray Swan is using AI to help CTV companies stop staring at dashboards—and start flying the plane.
The Art (And Science) Of Measurement with Extreme Reach’s Sherman Li
How Nielsen and Extreme Reach are closing the loop
From Sports To Short Form To AI: Comscore Expands The Measurement Map
In this new Thought Leaders Circle video series, we look at how Comscore is expanding its measurement universe.
Why Ad-Supported TV Is Having A Moment
Ventura TV OS’ Rob Caruso explains how making the ad experience better for consumers leads to better outcomes for advertisers.
Turning Screens Into Stores: NBTV’s Nick Buzzell On The Future Of Shoppable TV
In this episode The Revisionists, we feature Nick Buzzell, Chairman and CEO of NBTV, the company behind the patented BuyBar technology that turns any screen into a store.
How Brian Lamb Changed American Politics—Without Ever Running For Office
In this episode of Explain It To A Teenager, I got to talk with the founder of C-SPAN about how a kid from a small town in Indiana ended up creating one of the most game-changing TV networks ever.
The REVisionists:How John Hoctor’s Newton Research Is Deploying An Army Of Data Science AI Agents
In this episode of The Revisionists, John Hoctor shares how Newton Research works, why industry-specific focus matters in AI, and what predictive media modeling means for the future of television.
The Revisionists: Using AI For Creative With TV Veteran Michael Shields
In this episode of The Revisionists, Vica’s Michael Shields discusses how his company is bringing CTV advertising to businesses that have never had access before.
TV REVisionists: Using AI To Gain Actual Human Insights—Megan Daniels Of MX8 Labs
The Revisionists: How AI is Being Used to Transform Viewer/Consumer Research- A Conversation with Megan Daniels of MX8 Labs
Creativity Isn’t Just For Creatives, Part 2
In Part 2 of our new video series from Cannes, hear top executives from Seedtag, IRIS.TV, Paramount Advertising, and Comscore talk about creative solutions they’ve had to the industry’s biggest challenges.
From Hardware To Home Screen: How VIZIO’s Platform Strategy Is Powering The Future Of CTV
VIZIO’s Travis Hockersmith sat down with Marketecture Media’s Jeremy Bloom to discuss VIZIO’s evolution, the rise of programmatic, and how Walmart’s acquisition is opening new doors for advertisers and CPG brands alike.
Creativity Isn’t Just For Creatives, Part 1
In Part 1 of our new video series from Cannes, hear top executives from VIbe.co, PREMION, KERV.ai, and Comscore talk about creative solutions they’ve had to the industry’s biggest challenges.
Life After The Monoculture: How To Survive The Dark Ages Of Media
Alan Wolk delivers a keynote address at Cannes Lions about the confluence between the collapse of the Roman Empire and the death of the monoculture, how to survive our current Dark Ages and what will bring about the next Renaissance.
Programmatic Is Finally Coming To Pause Ads
Built in partnership with OpenGlass, Wunderkind’s CTV Pause Ads brings standardization and scale to a format that’s been widely used—but difficult to buy.
The Creative Equation: Where Science Meets Storytelling, Part 1
In our new video series, shot at Cannes for LG Ad Solutions, we look at the impact that data has had on creative advertising on CTV.
Unifying TV Ad Measurement Across Platforms
iSpot CEO Sean Muller sat down with Media Cartographer Evan Shapiro for Big Brains to talk about helping advertisers unify their data.
Multicultural Marketing In The Streaming Era
During a recent panel hosted by Marketecture and TVREV, industry leaders talked about how streaming, data, and AI are reshaping the way advertisers reach and resonate with diverse audiences.
Leading Through Transformation: How Marketcast’s Amy Fenton Builds Teams For The Future
Marketecture Media’s Jeremy Bloom recently sat down with Marketcast’s Amy Fenton to discuss her leadership approach, Marketcast’s entertainment roots, and how the company is evolving to meet the demands of an AI-driven ad world.
Hollis Guerra on Building Advance Women: From Slack Channel to Global Community
Guerra recently spoke with Marketecture Media Co-Founder Jeremy Bloom about the origins of Advance Women, the power of “friend-tors,” and why authenticity is key.
Why B2B Marketers Are Turning To CTV
In a panel hosted by Marketecture and TVREV, iSpot’s Stu Schwartzapfel and LinkedIn’s Lee Womer make a compelling case for why B2B marketers should be leaning into CTV.

