The Future Of Television. Dissected Daily.
Tubi's Original Content Play: How Series Like 'Dead Hot' Offer New Opportunities for Advertisers
Our exclusive video series with Tubi’s Cynthia Clevenger, explains how original series like Dead Hot are transforming advertising in streaming.
Samsung's Justin Fromm On The Continued Appeal Of FAST Services
What Samsung’s latest report on FASTs told them about why viewers keep coming back to FAST services and why great stories still matter.
Flashtalking’s Ben Kartzman On The Importance Of Data Independence, And What That Means For Advertisers
In this interview from CES 2024, Mediaocean COO Ben Kartzman explores the importance of data independence for advertisers.
LG Ads' Tony Marlow On The “OS Wars” And How LG Positions Itself Among OEM Players
In this interview from CES 2024, LG Ad Solutions CMO Tony Marlow rejects the term “OS Wars”, explaining that it's not a "zero-sum game", and where LG sits among OEM's.
What Are You Most Excited About For 2024, Part 2
At CES last week, we asked some TVREV Thought Leaders Circle members what they were most excited about in the year head. Part 2 of 2
What Are You Most Excited About For 2024, Part 1
At CES last week, we asked some TVREV Thought Leaders Circle members what they were most excited about in the year head. Part 1 of 2
Leveraging The Creator Economy For Enhanced E-Commerce Experiences
A discussion on how tools like AiBUY are reshaping influencer marketing and consumer shopping experiences.
What Is Qonsent And What Problems Is It Solving?
Qonsent’s Jesse Redniss discusses why data privacy is such a huge concern and what his company is doing to make things right.
This Is Not Your Grandmother's TV. LG's Tony Marlow On How CTV Is Transforming TV Advertising
LG Ad Solutions CMO Tony Marlow discusses the transformative impact that Connected TV (CTV) is having on television advertising.
The Future Is Shoppable: How Overlays And 'Shoppertainment' Are Transforming Video Engagement
The two latest videos from our discussion with Evan Shapiro and AiBUY’s Randy Bapst and Dalaney Thompson on the growth of “shoppertainment” and the growing buzz around shoppable video.
How The IRIS_ID Is Helping To Solve TV's Metadata Problem
IRIS.TV CEO Field Garthwaite explains the thinking behind the IRIS_ID and the critical problems that it is helping to solve for.
Why Shoppable Media Is The Next Evolution Of Retail Media
AiBUY’s shoppable overlay is on display in these two videos featuring Evan Shapiro and Alan Wolk talking with the AiBUY team about the future of shoppable media.
Hayley Diamond On How Publicis Views CTV
Publicis’ Hayley Diamond, explains why everyone is now "digital" and the importance of getting close to the source.
LG Ads' Esther Maguire On Enabling Creativity In TV Advertising
LG Ad Solutions’ Esther Maguire explores the importance of creativity in advertising, and the potential of branded content and interactive ad units.
Teads' Natalie Bastian On How Brands Are Making Use Of CTV Data
Teads' Natalie Bastian lays out the many ways that brands are making use of all of the data that is now available to them on CTV.
iSpot's Sean Muller On The Importance of Measuring Unique Audiences On CTV
iSpot CEO Sean Muller explains why the number one question advertisers have is "what is the unique audience I am getting from each streaming service?”
LG's Tony Marlow On Why Ad-Supported TV Has Proven To Be An Enduring Model
LG Ad Solutions' CMO Tony Marlow talks about the history of ad-supported TV, its comeback during the pandemic, and why it has proven to be such an enduring and popular model.
How Mediaocean's TV iQ Helps Brands Find Audiences In A Converged Media Landscape
How Mediaocean’s TV iQ helps advertisers find the audiences they are looking for across today's converged media landscape.
Beauty Co-Lab’s Georgina Thomson On How CTV Works Across The Entire Advertising Funnel
Beauty Co-Lab's Georgina Thomson discusses how the addition of data makes CTV the most versatile tool in her arsenal.
Decoding Europe's CTV Revolution: Insights from LG Ad Solutions' Ed Wale
How is the streaming revolution playing out in Europe and how can brands be a part of it? LG Ad Solutions’ Ed Wale offers insights from the front lines.