Life After The Monoculture: How To Survive The Dark Ages Of Media

Streaming Wars
Written By Alan Wolk

This is the 2025 Cannes Lions version of a keynote I’ve been giving, with audience-specific variations this year.

It plays off the piece I wrote a few months back, Media As The History Channel, and compares the fall of the Roman Empire to the collapse of the Monoculture, talks about how to survive this period of Feudal Media and where the next Renaissance might come from.

With guest appearances by J. Geils, MrBeast and Saturday Night Live.

Enjoy.

Alan Wolk

Alan Wolk veteran media analyst, former agency executive, and author of "Over The Top. How The Internet Is (Slowly But Surely) Changing The Television Industry" is Co-Founder and Lead Analyst at TVREV where he helps networks, streamers, agencies, brands and ad tech companies navigate the rapidly shifting media landscape. A widely published columnist, speaker and industry thinker, Wolk has built a following of 300K industry professionals on LinkedIn by speaking plainly and intelligently about TV and the media business. He is also the guy who came up with the term “FAST.”

https://linktr.ee/awolk
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