Creativity Isn’t Just For Creatives, Part 1
In case you’d forgotten amidst all the pomp and rosé, the official title of the event held every June in the south of France is the “Cannes Lions International Festival of Creativity.”
But why let the ad creatives get all the attention?
As you’ll learn in our new video series, On Creativity, the solutions businesses make can be every bit as creative.
Watch and learn!
In the premiere episode of On Creativity, Arthur Querou—CEO of Vibe.co—explains how his team is redefining the role of television in the modern media mix. A self-proclaimed “advertising nerd,” Arthur shares how Vibe is using data and creative strategy to prove that TV isn’t just another channel—it’s the one that makes every other channel perform better.
Local advertisers have long been shut out of live sports on CTV—until now. PREMION President Daniel Spinosa shares how his team solved one of streaming TV’s toughest challenges: enabling local brands to seamlessly place ads in live sports through a smart programmatic solution. It’s how PREMION is leveling the playing field and helping hometown brands win big on the biggest screens.
What if you could finally buy the mythical “Jennifer Aniston’s Sweater” while watching Friends? KERV.ai CEO Gary Mittman explains how their AI-powered tech identifies items in content, links them to real product catalogs, and makes them instantly shoppable for viewers. It’s not the future—it’s happening now as KERV is transforming TV into a next-gen shopping experience.
Comscore’s EVP, Commercial, Tara Gotch explains how the company is helping media companies and marketers make sense of today’s fragmented landscape. With audiences spread across platforms, screens, and formats, it’s easy to get lost in the weeds. Tara shares how Comscore pulls all those pieces together to deliver a holistic view of reach. It’s all about moving from scattered data points to strategic clarity.
Stay tuned for Part 2 of the series, coming soon!
