The Future Of Television. Dissected Daily.
Formats Are Becoming The Operating Systems Of IP
Annie Krukowska introduces the theory of “liquid content”—how the format allows content to flow from one platform to the next in the age of Feudal Media
Television’s Value Is Not Decided In The Ad Break
In her latest Marconi column, Annie Krukowska explores why the television industry needs to focus more on IP and less on CPMs.
Hot List: 10 Originals: How AI, Social, Data are Changing TV/Hollywood
PLUS: The Revisionists with OpenAP’s Brittany Slattery, Warner Bros. hijinks, and more
POTUS Day: Ads, Frauds and Local Tensions
PLUS: ChatGPT’s ads thing, freeing the airwaves, audits and accreditation, and more
When Your Audience Isn’t Yours
How the Creator Economy is upending the value chain of IP the industry has long relied on.
Hot List: Pre-Game Reading on TVs Biggest Day
PLUS: ChatGPT’s ads thing, freeing the airwaves, audits and accreditation, and more
The BBC, YouTube, And The Future Of Television
Should a public service broadcaster, bound by Charter obligations and funded by the licence fee, be producing original content for YouTube?
Catalogue Value Is No Longer Fixed
Annie Krukowska on how European TV libraries now get repackaged, localized, and optimized across YouTube, FAST, and social as demand shifts.
HBO Didn’t Go Back To Linear
HBO’s new channels aren’t a retreat to linear. They’re an IP-first, product-led strategy.