A24’s “Backrooms” was a box office sensation this weekend, thanks in part to TikTok hype that drove butts in seats at the theater.

At Upfronts, YouTube made the case that it IS TV. It’s hard to deny the platform has a hold on audience attention at this point.

The NFL’s YouTube strategy around the NFL Draft has a long-form creator flavor to it.

Whether you’re a social media creator, legacy film studio, or historic cable brand, reaching and activating audiences has never been so difficult.

PLUS: The Revisionists with OpenAP’s Brittany Slattery, Warner Bros. hijinks, and more

Does social video have a “prime time” window? John Cassillo explores.

TikTok’s local turn could become a powerful distribution partner for revitalized journalism. Or it could further platformize and fragment an already stressed ecosystem.

Bad Bunny’s Gen Z appeal is a big part of the NFL’s larger efforts to get younger, and stay ahead of the streaming curve.

A look at the increasing footprint of creators during the Super Bowl, as the NFL and advertisers invite digital video further into its domain.

Why all the handwringing about how the Netflix-Warner deal signals the death of Hollywood ignores the fact that the creator ecocomy was going to kill it off anyway.

TikTok users are not monolithic, even as parents may assume that’s the only activity their kids engage with all day every day. These users are the mainstream social media audience. The notion that “TikTok kids” operate as a segmented, isolated cohort is inherently false.

Jimmy Kimmel’s return has put up bigger numbers on late night TV, but those figures (and its potential relevance) get even bigger when looking at social video.

A forum at the Foreign Correspondents Club Of Japan reveals the issues facing the next generation of journalists…and how to solve them.

Tubi is making some serious creator moves with a Beastly deal that sounds a lot like syndication. Meanwhile, video “Clippers” are creating a whole new genre of advertising.

On-field rule changes have helped MLB embrace younger fans. The league is now eyeing an expansion into more TikTok content as baseball’s social video success grows.

VODProfessional’s Kauser Kanji weighs the likelihood of ten different “black swan” events that could hit the media industry in the year ahead.

A reminder that teens and twentysomething have always preferred their own media. Plus the what Apple’s thinking about TV+.

AI excels at creating “good enough” content. But does “good enough” spell the end of great or is there room enough for both?

TikTok was a hot or passive medium, which means that YouTube, another hot medium, should be in pole position to benefit from its demise…and why it’s not.

MySports is a sports-oriented vMVPD skinny bundle, not a dedicated sports app and why that’s a good thing. Plus RedNote is all the rage but TikTok’s probably not going anywhere.