Non-English content is on the rise globally. But American audiences continue to ignore practically everything that isn’t ‘Squid Game.’ Here’s why it matters for Netflix and the entire streaming industry.

Streaming services are busy adding podcasts, but is there an audience for all of them? Plus why bundling is the best defense against churn.

YouTube wants its creators to make more TV-like content. From a run-time perspective, the transition is already happening on the platform.

There’s a very straightforward reason as to why Netflix continues churning out action movies. The genre delivers a consistent audience and consistent viewership—which advertisers love.

At Upfronts, YouTube made the case that it IS TV. It’s hard to deny the platform has a hold on audience attention at this point.

As the NFL’s 2026 schedule takes shape, the league appears to be quietly embracing its destiny as streaming-first.

Streaming was meant to broaden audiences. But in recent years, core streamers are more concentrated and narrow. What are the implications for Hollywood?

PLUS: Alan Wolk on Netflix’s shaky ad business, Tim Hanlon on why USDTV might deserve a second chance, and a episode 6 of In the Vicinity.

Will Reed Hastings decision to roll out ads haunt him or be his crowning achievement? Plus, YouTube’s biggest problem that no one talks about.

The NFL’s potential YouTube deal is about more than just money. It’s about the future of TV.

PLUS: Netflix and Amazon resume boiling the frogs, CBS’s late-night exit, and more

As streaming prices continue to inch up, Alan argues the real goal should be to create a wider gap between ad-free and ad-supported. Plus why make-goods on YouTube are the Wild West.

The NFL isn’t waiting for traditional TV to build out how it increases media revenues. It’s using streaming to grow revenues rapidly, with or without networks.

PLUS: Come see TVREV IRL. Check out the TVREV track in NYC March 11 at Marketecture Live III.

Paramount has beaten out Netflix for control of Warner Brothers, but Alan Wolk says that in the end, it really doesn’t matter.

PLUS: Come see TVREV IRL. Check out the TVREV track in NYC March 11 at Marketecture Live III.

Why “Who Buys Warner Bros?” is only at the beginning of its first season and why you are not someone who should be losing it over AI.

Netflix is betting heavily on its ad business but details on the audience are notably sketchy. Meanwhile linear TV, like SNL’s Generalissimo Francisco Franco, is till not dead.

Disney+ is embracing short-form. But is it really just embracing owned video?

A big win for YouTube, but in many ways an even bigger win for the movie industry, which is counting on YouTube to revive its fortunes.