REPORTS
All TV Is Local Now: Local Television in the Age of Streaming
Download our newest Special Report “All TV Is Local Now: Local Television in the Age of Streaming.”
The Art & Science of the CTV-First Era
LG Ad Solutions surveyed senior CTV buyers spending $1MM+ annually. The study reveals how advertisers are using creative, targeting, and measurement in 2025 — and where they see the most room for growth.
The Inclusive Screen 2025: Black Americans
LG Ad Solutions’ latest study—The Inclusive Screen 2025: Black Americans – A Look into CTV Usage and Preferences—highlights how Black Americans are turning to CTV for inspiration, convenience, and more control over their viewing experiences.
The Inclusive Screen 2025: Hispanic Americans
LG Ad Solutions’ latest study—The Inclusive Screen 2025: Hispanic Americans – A Look into CTV Usage and Preferences—reveals how Hispanic Americans are embracing CTV for inspiration, convenience, and complete control over their viewing experiences.
The Inclusive Screen 2025: Asian Americans
LG Ad Solutions’ latest study—The Inclusive Screen 2025: Asian Americans – A Look into CTV Usage and Preferences—reveals how Asian Americans are turning to CTV for inspiration, control, and a more personalized viewing experience.
The Inclusive Screen 2025: LGBTQ+ Americans
LG Ad Solutions’ latest study—The Inclusive Screen 2025: LGBTQ+ Americans – A Look into CTV Usage and Preferences—explores how LGBTQ+ Americans are turning to CTV for inspiration, inclusivity and greater control over their viewing experiences.
TV’s Future Is Lower Funnel
Part 1 of a multipart series from Samsung Ads on how Connected TV is now Convergent TV. The series explores the changes in how consumers and advertisers view their TVs and how that is making TV advertising into a true performance vehicle.
Season’s Streamings: Holiday Shopping & TV Viewing Trends in 2025
LG Ad Solutions conducted a study, Season’s Streamings: Holiday Shopping & TV Viewing Trends in 2025, to uncover US consumer holiday shopping behavior and TV viewing habits leading up to this year’s holiday season.
Currency Reimagined: What Matters Most In The Age Of Streaming
In Currency Reimagined, TVREV unpacks how we got here, what’s holding the industry back, and what needs to happen next. It’s not about crowning a new currency king. It’s about building flexible, transparent frameworks that let buyers and sellers align on what really matters—campaign by campaign.
The CTV Playbook For B2B Marketers
Download our newest Special Report “The CTV Playbook For B2B Marketers” to learn all about how CTV advertising is shaking up the once-staid B2B marketplace, helping to compress the notoriously long sales cycle.
The Big Shift 2025
The Big Shift 2025 | US Edition is the fourth installment in LG Ad Solution’s annual Big Shift insights series to determine consumer perceptions and behaviors related to CTV viewership.
The Big Shift 2025 (Canada Edition)
The Big Shift 2025 | Canada Edition is the fourth installment in LG Ad Solution’s annual Big Shift insights series to determine consumer perceptions and behaviors related to CTV viewership.
The Big Shift 2025 (UK Edition)
The Big Shift 2025 | UK Edition is the fourth installment in LG Ad Solution’s annual Big Shift insights series to determine consumer perceptions and behaviours related to CTV viewership.
Do You Want To Build A Bundle?
Are you ready to navigate the ever-evolving landscape of video entertainment? TiVo’s latest report “Do You Want to Build a Bundle?”, explores crucial insights into consumer behavior and market trends that will help you stay ahead of the competition.
TripleLift: 100 Years Of Television
This landmark new report from TripleLift traces television's transformation through distinct eras, from its experimental beginnings through the broadcast model's establishment in the 1950s, the cable boom of the 1990s, to today's streaming-dominated landscape.
FAST in Europe: A Deep Dive into a Rapidly Expanding Market
This whitepaper from the FAST4EU consortium—comprising OKAST, SECOM, and Kinostar—explores the evolution of FAST across the continent, emphasizing the importance of local content, cultural specificity, and strategic partnerships.
Wurl: The CTV Trends Report
With FAST adoption rising, ad spend hitting new highs, and the fight for viewer attention intensifying, this report dives into key metrics like session length, hours of viewing, ad load, and fill rates to show where things are heading — and where the opportunities lie.
The Connected Gamer
LG Ad Solutions conducted a new research study, entitled The Connected Gamer, to understand how gamers play and purchase video games (specifically console-based games) and the impact that CTV has on those purchase decisions.
The Shoppable TV Report: 2025 and Beyond
The Shoppable TV Report: 2025 and Beyond, an update on last year’s extremely popular research study, reveals US consumer perceptions around “shoppable” TV advertisements
FOR THE WIN
What really drives fans of women’s sports—and what brands need to know. This report from Paramount Advertising uncovers the truths behind seven commonly held myths about women’s sports fandom.
Special Reports
TVREV offers exclusive industry reports, original white papers, and in-depth analyses to guide the industry.