The CTV Playbook For B2B Marketers
Can CTV compress the notoriously long B2B sales cycle?
B2B brands are beginning to tap into what TV does best: building emotional connections that make brands memorable, even months before a purchase decision. In a category where credibility is currency and long-term awareness is often an afterthought, CTV offers a new toolkit—combining the emotional punch of television with the targeting precision and measurability of digital.
Download the full report for insights from LinkedIn, iSpot and Salesforce, including proven best practices for maximizing spend and driving outcomes on CTV.
