Tipping The Scale

Reports
Written By TVREV

Tivo’s Q2 2025 TiVo Video Trends Report: United Kingdom

The UK video landscape has reached a turning point. For the first time, app-based broadcast viewing has overtaken over-the-air—and that’s just the beginning.

In TiVo’s Q2 2025 Video Trends Report: United Kingdom, you’ll uncover:

  • How UK viewers are shifting toward app-based and ad-supported video experiences

  • What’s driving smart TV adoption and multi-app viewing behaviour

  • Why AVOD/FAST services are gaining ground across demographics

  • What broadcasters, platforms, and advertisers need to know to stay competitive

Whether you're shaping content strategy, building discovery experiences, or driving monetisation, this report delivers the insights you need to stay ahead.

Download the report today to explore the latest viewer trends, platform shifts, and strategic insights shaping the future of UK video entertainment.

TVREV

TVREV captures the voices and insights of executives in the TV, digital and advertising industries. Our insights, reports, newsletters, videos and events are guideposts for everyone in the greater television ecosystem, from programmers and distributors to advertisers and adtech companies.

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