For viewers, it’s all just television. For advertisers, what was once a simple process can now feel like a complex math equation. Which helps explain why the dollars still haven’t followed the eyeballs to CTV.
Our new free report, The State of CTV Advertising, examines what’s making CTV advertising so difficult, including the struggle to reach and measure audiences. We also look at how new non-interruptive ad formats are creating opportunities for advertisers and publishers, and what we realistically can expect to change by 2030. And where some work still needs to be done.
Download the report to learn:
Why ad dollars don’t automatically follow eyeballs.
What the fragmented Feudal Media landscape means for advertisers.
Why trying to replace Nielsen hasn’t settled the measurement debate.
What contextual targeting can actually deliver.
Why the TV interface is becoming prime advertising real estate.
How AI could bring a new set of advertisers to television. What’s likely to change by 2030.
Download The State of CTV Advertising. Free thanks to our sponsors, Magnite and TiVo Ads.
