REPORTS
Currency Reimagined: What Matters Most In The Age Of Streaming
In Currency Reimagined, TVREV unpacks how we got here, what’s holding the industry back, and what needs to happen next. It’s not about crowning a new currency king. It’s about building flexible, transparent frameworks that let buyers and sellers align on what really matters—campaign by campaign.
Magnite: Why Streaming TV Is A Must-Buy
Magnite’s new report offers evidence that, when it comes to ad performance, streaming TV is just better.
Retail Media On CTV 2024
In our latest Special Report, we explore why Retail Media and Connected TV (CTV) are shaping up to be the next big opportunity for advertisers.
Political Advertising on CTV 2024
With a record $10.7 billion expected to be spent on political ads in 2024—$1.5 billion of that on CTV alone—political dollars are more critical to the industry’s success than ever before.
Special Reports
TVREV offers exclusive industry reports, original white papers, and in-depth analyses to guide the industry.