Hot List: Who Will Buy Warner, Shoppable TV, And More

Data & Measurement
Written By Jason Damata

“We’re confident that AI is going to help us and help our creative partners tell stories better, faster and in new ways — we’re all in on that,” said Netflix CEO Ted Sarandos. “We’re not worried about AI replacing creativity.”

The TL;DR

 Netflix All in on Leveraging AI as Tech Creeps into the Industry [CNBC]

  • TL;DR: In an earnings call last week Netflix says that generative AI presents a “significant opportunity” across its streaming platform, including improving its recommendations, ads business, and movies and TV content. “We’re empowering creators with a broad set of GenAI tools to help them achieve their visions and deliver even more impactful titles for members,” the company said.

Walmart pushes retail media full-funnel with CTV, influencers and in-store screens [The Drum]

  • TL;DR: Walmart Connect’s Ryan Mayward unveiled the company’s shift from lower-funnel sponsored search to a truly full-funnel retail media strategy spanning CTV, in-store screens, off-site display, and influencer programs. Walmart’s CTV footprint—fueled by its Vizio partnership—is now its fastest-growing channel, offering brands measurable reach on the biggest screen in the home. The broader message: retail media is evolving into a holistic marketing platform driving awareness, consideration, and conversion through unified data and attribution.

Amazon brings shoppable ads to Twitch in livestream commerce push [EMarketer]

  • TL;DR: Twitch is launching native, in-stream shopping ads powered by Amazon’s ad platform, letting users purchase products (like e.l.f. Cosmetics) during streams without leaving the viewing experience.

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Jason Damata

Jason is the founder and CEO of Fabric Media, a media incubator and talent consortium. The company serves leading-edge TV disruptors- from data and analytics platforms to TV networks to emotional measurement companies. Damata has traveled the country for C-SPAN, where he worked with MSOs, produced educational political programming. He has served as CMO of Bebo when it was the world's 3rd largest social network, led marketing for Trendrr until it was acquired by Twitter and helped build the world's largest LIVE broadcast offering at explore.org where he built up a global syndication network. He is an analyst for companies on the edge of TV innovation such as iSpot, Inscape, Canvs, TNT and more.

http://linkedin.com/in/jasondamata
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