Hot List: Slowly, Then All At Once: AI Ads, Kimmel
We saw it coming, we talked about it coming, it was foreshadowed, but for some reason when it happened, it was hard not to be taken back.
I could be talking about the suspension of Jimmy Kimmel, who was a stated enemy of the state and just kept on poking the bear with comedic genius, exercising the free speech rights so many have fought and died for. I’m not.
Though if you’re looking for original analysis on Kimmelgate:
Tim Hanlon looks at the FCC review process for broadcasters
John Cassillo counts up Kimmel’s Trumpy YouTube strategy
And I put forth evidence as to why Disney would be smart to get Kimmel back on.
AI ad-making, all at once
In case you didn’t notice, in the span of a few days Roku, Amazon, and Comcast’s Universal Ads all came to market with some flavor of AI generated video ads. This of course, is a ploy to lure the small regional and local businesses onto TV. And it’s smart, because it’s never been cheaper or easier to make a video, find an audience and show up in a living room.
On that note, this week’s Revisionist is with TV veteran Michael Shields who built a full stack solution for making an ad, finding an audience across the CTV ecosystem and measuring the impact.
When getting a demo of the new vs the thinking about old (current) way of getting ads to audiences, these new AI-powered systems are mind-blowing and obviously better— but the question becomes: How the hell will the $60 billion TV ad market built on outdated pipes handle this kind of transformation?
With the likes of YouTube and CTV-first players like VIZIO, Roku, Netflix and Hulu already well positioned to take on new innovations and integrate them as they arise, it’s not hard to see how the power dynamic has shifted away from the publisher and toward the platform. Slowly, then at all once.
