PLUS: Alan Wolk on Netflix’s shaky ad business, Tim Hanlon on why USDTV might deserve a second chance, and a episode 6 of In the Vicinity.

In this episode of In the Vicinity, local media veterans Tim Hanlon and Jim Wilson unpack the growing tension between broadcast’s DMA-driven reach and streaming’s zip-code-level precision.

PLUS: Netflix and Amazon resume boiling the frogs, CBS’s late-night exit, and more

Late-night TV is under fire… but have already found YouTube as a workaround to the various challenges being lobbed at it.

Jimmy Kimmel’s return has put up bigger numbers on late night TV, but those figures (and its potential relevance) get even bigger when looking at social video.

The real game-changer this week is the wave of AI-powered ad tools hitting the market—Roku, Amazon, and Comcast all launching within days of each other.

Originals from Your Friends at TVREV

In this week’s TVREV must read, Alan Wolk coins another keeper term connected to this phenom, “Feudal Media”.

The cancellation of Colbert is hard to math. Especially when you consider the cost of building loyal audiences these days.