Hollywood continues to misunderstand the economics of sequels, leaving industry execs scratching their heads over the front-loaded box office.

Not every film needs theatrical urgency to monetize. Audience behavior reveals which genres demand theaters—and which hold value beyond them.

‘Avatar: Fire and Ash’ opened 34% smaller than ‘The Way of Water’ at the box office. That’s hardly a disaster, but it’s worth examining further.

Film genres all fall under the larger umbrella of movie entertainment, but do they behave differently when you examine how audiences respond to them? A recent study revealed key advantages and vulnerabilities that offer plenty of practical takeaways.

TVREV and MX8 Labs partnered to survey U.S. viewers about their movie watching habits, and found that 46% prefer to stream flicks at home, while only 15% favor theaters.

The real reason movies tanked this weekend plus Charter and Paramount’s clever bundling play.