Film genres all fall under the larger umbrella of movie entertainment, but do they behave differently when you examine how audiences respond to them? A recent Greenlight Analytics study revealed key advantages and vulnerabilities that offer plenty of practical takeaways.

TVREV and MX8 Labs partnered to survey U.S. viewers about their movie watching habits, and found that 46% prefer to stream flicks at home, while only 15% favor theaters.

The real reason movies tanked this weekend plus Charter and Paramount’s clever bundling play.