Yann Colléter on how the Saudi Pro League is reinventing sports distribution, mixing TV networks, global streamers, startups and even a YouTuber to turn star power into worldwide reach.

PLUS: Will Bari Weiss take over CBS News, how ATSC 3.0 could reinvent local media access, and more.

Why the big-budget, big-name R-rated adult drama, the kind of movie that routinely wound up on the Best Picture list, is not the sure thing it once was.

Comscore’s new metric ranks all the new AI tools on a variety of metrics, including desktop and mobile usage. Smriti Sharma explains the thinking and the methodology.

The Revisionists: How AI is Being Used to Transform Viewer/Consumer Research- A Conversation with Megan Daniels of MX8 Labs

Rumors abound that controversial journalist Bari Weiss will take over CBS News. Meanwhile Newsmax is suing Fox News for antitrust violations, meaning someone still think there is value in linear TV.

A study from New America and MarketCast highlights a significant business opportunity for streamers around relatable storytelling.

Broadcasters seeking regulatory support, legislative goodwill, or community backing — whether for NextGen approvals or large-scale mergers — can achieve it by dedicating some spectrum and revenues to a durable, modernized system of public access.

The NFL’s return means a lot to TV. We dive into the data behind iSpot’s new report to show just how much impact it has for networks and advertisers.

TVREV is going to be all over the world this fall: Amsterdam, Berlin, Cannes, Los Angeles, Munich, New York, Seoul and Tokyo. Come check us out.

Superhero media has a problem and its name is Women Under 35. Brandon Katz has some thoughts on how to fix it.

Does the end of the monoculture spell the end of the megabrand? Alan Wolk looks at why this is the most likely conclusion and how it all may play out.

Anoki’s Abbey Thomas talks about their new deal with Future Today and why contextual targeting makes for a better consumer experience.

Should broadcasters be allowed to bulk up to compete with tech platforms, even if it means fewer owners controlling the bulk of local stations? Or should ownership caps remain a bulwark against consolidation, even if that risks leaving broadcasters weaker in the face of digital disruption?

MLB’s rumored new deal with ESPN could set the stage for the end of the regional sports network era.

TVREV and LG Ad Solutions have teamed up to explore how advertisers are balancing what we call the art and science of CTV.

Everything you missed from TVREV and The Measure

The Trade Desk’s Matthew Henick breaks down the new Ventura OS, what it can offer OEMs, publishers and advertisers — and why objectivity is the key to owning the future.

Nexstar wants Tegna, the FCC’s Carr wants deregulation and the industry wants to know what’s really going on. A deep dive into what the future might bring.

Horror films are box office gold, yet stumble on streaming. Brandon Katz digs into why scares work in theaters but lose their edge at home — and what that means for studios and streamers betting big on the genre.