Good For TV And Advertising, Football Is Back
TV networks are excited for football and so are gamblers, BBQ'ers and bars. It’s not a red tradition or a blue tradition or a world habit, it’s an American thing.
It’s also a TV advertising thing.
The NFL was 24% of ad reach among the big four broadcasters, generating some $7 billion in tv spots and a huge percentage of outcomes, per a recent report we covered using iSpot. Just as important, football is the only way for brands to catch the otherwise uncatchable audiences.
While it’s hard to argue with the NFL’s TV current dominance, there is a different kind of blitz coming for the attention crown: personalized social video feeds and their habit-changing ways.
Fantasy and gambling can only drive so much tune in, because it’s actually the data in the game driving the ecosystem stickiness, more so than game viewing.
Which begs the question, what happens to ad-supported TV when the NFL becomes comparatively boring thanks to the algorithmic dopamine drip spreading its way into households across America?
Thankfully we don’t need to know the answer right away, but you can bet that long term question remains on the minds of all 3 hours sporting enterprises and the media companies shelling our billions to host them.
Enjoy your week and thank you for being here.
